Digital Business and Disruption (9933.3)

In this unit, students will learn about the digital economy and the associated new breed of high-growth digital businesses.

In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, students will develop skills in identifying digital business opportunities and risks for established organisations.

Students completing this course will be able to design business models for digital organisations as well as adapt more traditional business models to suit the digital economy.

This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Understand the core concepts of a digital business and how these differ from more traditional organisations;
2. Identify opportunities for improvement in established organisations through digital methodologies;
3. Design digital business strategies to improve value for existing customers and to attract new customers;
4. Clearly articulate the challenges that digital disruption beings to traditional business models; and
5. Design disruptive digital business models.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Must have passed 10279 Business Model Development AND
9958 Fundamentals of Marketing

Corequisites

Enrolment in one of:
Bachelor of Applied Entrepreneurship, 334JA;
Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA;
Bachelor of Applied Business (Management), 332JA;
Bachelor of Applied Business (Marketing), 333JA

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.