Exploration of Visual Identity (9763.2)
Please note these are the 2020 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
This unit explores the types and usage of visual identity in contemporary culture from the personal, to collective and corporate culture. It involves the classification of types of visual identity and the critique of visual identity based on design, content, context and audience.
Students will learn to evaluate existing professional benchmarks in relation to visual identity. They will be able to plan and design visual identities for individuals, groups, products or businesses reflecting critical thinking and innovative solutions.
A sound understanding of this unit will allow the student to both critique and create visual identities in contemporary culture.
Critique concepts of visual identity based on design, content, context and audience
Evaluate existing professional benchmarks to assist in the development of a visual identity proposal and presentation
Plan and design a complete visual identity for an individual, group, product or business that reflects critical thinking and innovative solutions
Employ communication skills in an academic and/or creative context
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Students will learn to evaluate existing professional benchmarks in relation to visual identity. They will be able to plan and design visual identities for individuals, groups, products or businesses reflecting critical thinking and innovative solutions.
A sound understanding of this unit will allow the student to both critique and create visual identities in contemporary culture.
Learning outcomes
Classify various types and usage of visual identity in contemporary cultureCritique concepts of visual identity based on design, content, context and audience
Evaluate existing professional benchmarks to assist in the development of a visual identity proposal and presentation
Plan and design a complete visual identity for an individual, group, product or business that reflects critical thinking and innovative solutions
Employ communication skills in an academic and/or creative context
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
NoneCorequisites
None.Incompatible units
NoneEquivalent units
NoneAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Not available
Required texts
See Canvas site for details
Participation requirements
Students are expected to attend and actively participate in all lectures, and workshops. If a student misses lectures or workshops, regardless of reason, it may negatively impact upon their final assessment, due to them having missed important educational information and material. Announcements that are made at lectures, and via class email, are deemed to be made to the whole group.
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing;
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to Queensland Government guidelines, and Follow TAFE Queensland communications for current health and campus advice https://tafeqld.edu.au/current-students/health-advice.html?
Required IT skills
This unit involves basic digital imaging, word processing/desktop publishing, video/video editing and web hosting.
Work placement, internships or practicums
None
