Marketing and Innovation (9707.2)

Please note these are the 2019 details for this unit
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Marketing and Innovation
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts And Communications Level 3 - Undergraduate Advanced Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Employ marketing principles to identify product in a relevant creative discipline;
2. Apply analysis to identify viable markets in a creative context;
3. Prepare a marketing plan for relevant creative products;
4. Use digital media (including social media) to promote a product and/or service; and
5. Operate effectively as part of a collaborative multi-disciplinary team.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas


Prerequisites

None

Corequisites

None.

Incompatible units

None

Equivalent units

None

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Lists of required texts/readings

A specific set of readings will be provided before and in lectures.  Students will be alerted to these at the beginning of semester and these will inform discussion and tutorial sessions.

For Unit readings and resources in the University of Canberra Library 

Link to search page for Unit Readings (print materials)

Link to search page for eReserve (electronic materials)

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Learning will be most effective in this course when students and teaching staff engage face to face. Students are expected to attend and actively participate in all lectures and workshops. Given the current COVID-19 pandemic, however, it is extremely important that if students feel unwell, they do not attend on-campus classes, and instead contact their unit convenor for advice about how they can continue to participate in the unit.    

Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:

  • Practise good hand hygiene, washing hands regularly;
  • If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
  • Practise effective physical distancing;
  • Follow all directions of teaching and other UC staff regarding safety measures;
  • Stay off campus if you are unwell and get tested according to Queensland Government guidelines, and Follow TAFE Queensland communications for current health and campus advice https://tafeqld.edu.au/current-students/health-advice.html?

Required IT skills

Students require general computing skills in applications such as word, PowerPoint and basic internet search capability.

In-unit costs

(Note: To calculate your unit fees see: How do I calculate my fees?.

The online UC Co-op Textbook Search is available for purchasing text books.)

Work placement, internships or practicums

None