Creative Career (9700.2)

What defines a creative career? And what defines success in the creative industries? At the heart of a successful, creative career there are key business principles and processes that the student must understand and successfully implement in order to manifest commercial success in alignment with a creative vision. In this unit the student is introduced to these principles and practices through a series of individual and collaborative, creative scenarios. The aim is to familiarise the student with standard business practices, concepts of business ethics, problem solving, networking, brainstorming, collaborative decision making and persuasive communication techniques, in an exciting and creative work environment. The unit promotes independent creative thinking and group discussion and further aims to develop concepts explored in The Creative Life unit into tangible, practical processes.

Learning outcomes

1. Upon successful completion of this unit, students will be able to: Apply and analyse business planning processes in a creative context;
2. Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue;
3. Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding; and
4. Employ sustainable industry structures and business practices in a creative context.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Skills development

This unit of study will be delivered through lectures and tutorials.  The lectures will provide the theoretical content and the tutorials will provide students with opportunities to explore the material from both in practical ways.

Prerequisites

None

Corequisites

None.

Incompatible units

None

Equivalent units

None

Assumed knowledge

None.