Foundations of Marketing (9521.1)
Please note these are the 2017 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
School Of Management | Level 1 - Undergraduate Introductory Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
In this unit, students will learn about the marketing process and examine the range of marketing decisions that an organisation must make in order to sell its products and services. Students will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. Students will begin to intuitively ask: Who is the consumer? What does the customer need? What does the customer need? What does the customer want? Marketing is an understanding of how to communicate with the consumer.
1. Define marketing and explain its function in society;
2. Explain the difference between marketing, advertising, and sales;
3. Describe marketing concepts and terminology, the process of market research and the concept of pricing;
4. Explain product strategy, including the concepts of product life cycle, positioning, and pricing;
5. Define competition and explain competitive analysis;
6. Analyse the process of distribution and explain marketing channels;
7. Identify the key elements of product promotions; and
8. Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan.
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
Learning outcomes
On successful completion of this unit, students will be able to:1. Define marketing and explain its function in society;
2. Explain the difference between marketing, advertising, and sales;
3. Describe marketing concepts and terminology, the process of market research and the concept of pricing;
4. Explain product strategy, including the concepts of product life cycle, positioning, and pricing;
5. Define competition and explain competitive analysis;
6. Analyse the process of distribution and explain marketing channels;
7. Identify the key elements of product promotions; and
8. Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan.
Graduate attributes
1. UC graduates are professional - communicate effectively2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
Corequisites
None.Incompatible units
6357 Introduction to MarketingAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available
Required texts
The required text book is:
Elliott,Rundle- Thiele, Waller: Marketing 3rd edition, Wiley 2014 ( also available as an e-text).
Readings will be placed on Moodle and students are also expected to search for articles online.
Participation requirements
This course is an online course. Materials are posted online. Students are also expected to add to the content included. This is a self-paced course, therefore students can submit assessment as they wish.
Required IT skills
You are required to have appropiate IT skills to complete the online unit
Work placement, internships or practicums
N/A
- Semester 1, 2017, Online, UC - Canberra, Bruce (167143)
- Flexible Period 9, 2016, Online, UC - Canberra, Bruce (150307)
- Semester 2, 2016, Online, UC - Canberra, Bruce (152153)
- Winter Term, 2016, Online, UC - Canberra, Bruce (152647)
- Semester 1, 2016, Online, UC - Canberra, Bruce (154964)
- Flexible Period 11, 2015, Online, UC - Canberra, Bruce (138265)
- Flexible Period 12, 2015, Online, UC - Canberra, Bruce (138266)
- Summer Semester, 2016, Online, UC - Canberra, Bruce (149911)
- Semester 2, 2015, Online, UC - Canberra, Bruce (146560)
- Term 1, 2015, On-Campus, UCI - Lingnan Institute for Further Education, Hong Kong (146813)