Sport Sponsorship and Public Relations (9374.1)

This unit will focus on the importance of sponsorship and media to sporting organisations. Sponsorship as a process will be highly emphasised. Various media sources will be evaluated and strategies identified to improve/ maintain quality media coverage of athletes and sports.

Learning outcomes

On completion of this unit, students should be able to:

1. Explain and identify the components of a sponsorship plan;
2. Develop, construct and evaluate sponsorship proposals;
3. Understand the role the media plays in sport and sponsorship;
4. Evaluate media coverage of sport and athletes; and
5. Identify and develop strategies to improve the media coverage of sport and athletes.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

6357 Introduction to Marketing or equivalent

Corequisites

None.

Incompatible units

7981 Sport Sponsorship and Media.

Equivalent units

7981 Sport Sponsorship and Media.

Assumed knowledge

None.