Social Media (9369.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| Bruce, Canberra
|0.125||3||Faculty Of Science And Technology|
|Discipline||Study level||HECS Bands|
|Academic Program Area - Technology||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 3 2021 (Commenced Before 1 Jan 2021)
This unit is co-taught with 9436 Social Media G.
Learning outcomesOn successful completion of this unit, students will be able to:
1. Build a relevant set of digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;
2. Analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and
3. Use frameworks and strategies of online engagement and relationship building for business, government and not-for-profits.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
PrerequisitesCompletion of 12cp.
Incompatible units9436 Social Media G.
Assumed knowledgeIT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2023||Bruce, Canberra||Semester 1||06 February 2023||On-Campus||Dr Blooma John|
|2024||Bruce, Canberra||Semester 1||05 February 2024||On-Campus||Dr Blooma John|
Submission of assessment items
Extensions & Late submissions
Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of semester.
Special assessment requirements
All items of assessment must be satisfactorily completed in order to be eligible for a passing grade. Failure to submit any single piece of assessment will result in failure in the unit. You will not fail if you don't submit one of the quizzes.
Your overall grade is determined by the sum of your marks for each of your assessment items. In order to pass this unit, students have to obtain a mark of 50% or greater for the assessment as a whole. Higher grades will be awarded on the basis of the total mark being ≥ 65% for a credit, ≥ 75% for a distinction and ≥ 85% for a high distinction. Section 9 of the UC Assessment Policy (https://guard.canberra.edu.au/policy/policy.php?pol_id=3243) describes grades and their numerical equivalents. Some scaling of marks and academic judgment may be applied to determine students' final grades - in this process no student will be disadvantaged.
In the case of any assignment that places you in jeopardy of a Fail in the whole unit, appropriate moderation procedures will be used.
The assessment items in this unit are meant to assess your understanding and application of the subject material. You are expected to apply and demonstrate this knowledge in all assessment items.
If there is any doubt with regard to the requirements of any assignment or assessment procedure, the onus for clarifying the issue rests with the student who should contact the lecturer about the matter. Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of the semester.
In all submitted written work, the referencing should comply with the author-date, 'Harvard' referencing style, as outlined in the University Library Citation Guide available at:
Any work that has not been appropriately referenced, or has not made a reasonable attempt to follow the Harvard referencing style will be returned unmarked for resubmission. In such cases, the maximum mark that will be attainable will be 60% of the marks allocated to that assessment item.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
|Activities||Due dates||Effort (in hours)|
|Module participation and reflection||12 weeks x 6 hrs||72|
|Online strategy design||week 12||48|
|Total hours of effort||.||150|
Module participation and reflection is based on the weekly task completion. You need to attend online during the weeks that have online lectures or tutorials. Materials will be posted in Canvas. You will need to answer questions for the online sessions as given and instructed.
Your participation in lectures, workshops, and online activities will enhance your understanding of the unit content and therefore the quality of your assessment responses. Lack of participation may result in your inability to satisfactorily pass assessment items.
Required IT skills
Ability to use the Canvas site, the internet, related social media tools and other digital technologies introduced on the course (for which full instruction will be given).
Work placement, internships or practicums
Announcements made at labs or posted to the subject website are deemed to have been made to all students. Students will be required to use their University of Canberra student email account for email communication with the Unit Convenor.
- Semester 1, 2023, On-Campus, UC - Canberra, Bruce (212771)
- Semester 1, 2022, On-Campus, UC - Canberra, Bruce (205722)
- Semester 1, 2021, On-Campus, UC - Canberra, Bruce (200328)
- Semester 1, 2020, On-Campus, UC - Canberra, Bruce (193695)
- Semester 1, 2019, Online, UC - Canberra, Bruce (185275)
- Semester 1, 2018, On-Campus, UC - Canberra, Bruce (181947)