Sport Business (9367.1)

This unit is designed to introduce students to the varying aspects of corporate involvement in sport in its national and international forms, to determine the relationship between corporate groups and sports organisations and to examine the potential for growth within the corporate approach to sport. The unit also familiarises students with the nature and purpose of political processes at various levels of physical activity from recreational to international sport. Subjects for discussion include the use of sport as a political vehicle, the role of sport in uniting or dividing communities under stress, and the significance of sport to the public image of political leaders.

Learning outcomes

On completion of this unit, students will be able to:

1. Explain the major catalysts responsible for the commodification of Australian sport;

2. Communicate the similarities and differences between the commercialisation of Australian sport and international sport;
3. Demonstrate an awareness of a variety of ways in which sport and politics intersect; and
4. Contribute to public debates about the politics of sport in modern societies.

Graduate attributes

1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives

Prerequisites

None.

Corequisites

None.

Incompatible units

7977 Business, Politics and Sport.

Equivalent units

7977 Business, Politics and Sport.

Assumed knowledge

NONE