Marketing Management (9180.1)
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|View teaching periods|
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Level 3 - Undergraduate Advanced Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn completion of this unit students will be able to:
1. demonstrate a deep understanding of marketing theory, tools, techniques and processes;
2. apply the concepts of marketing management to a range of sectors;
3. assess the external environment that will influence the organisation's marketing programs;
4. develop marketing mix strategies for identified target markets;
5. write a relevant marketing plan;
6. explain and justify how marketing is an integral part of an organisation's success.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - be self-aware
Prerequisites9159 Marketing Principles
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Armstrong, G, Adam, S, Denize, S & Kotler, P K, 2012, Principles of Marketing, 5 edn, Pearson Australia, Australia, Frenchs Forest NSW
Submission of assessment items
Extensions & Late submissions
All assessment items will be submitted online via the unit Moodle site. The first page of each assessment submission should also include the following information:
Word Count (if applicable):
I certify that:
• the attached assignment is my own work and no part of this work has been written for me by any other person except where such collaboration has been authorised by the lecturer/s concerned;
• material drawn from other sources has been fully acknowledged as to author/creator, source and other bibliographic details according to unit-specific requirements for referencing; and
• no part of this work has been submitted for assessment in any other unit in this or another Faculty except where authorised by the lecturer/s concerned.
Special assessment requirements
The hurdle requirement within this unit is a compulsory aspect or component of the studies that must be complied with in order for you to be eligible to receive a pass grade. Hurdle requirements vary from course to course and are identified for the specific subject in the curriculum documentation. Hurdle requirements ensure that you are engaged with the full range of learning outcomes required for successful knowledge transfer during the course. The hurdle requirements for this subject of study are:
- Students must complete and submit all pieces of assessment.
- Students must achieve at least 50% in assessments 1 and 2
- Students may not proceed to assessment 2 unless they achieve a Pass grade or higher in assessment 1.
- Students must complete the marketing plan that was started in assessment 1.
- Students must achieve a minimum of 40% mark in the final examination
An overall ‘Pass' grade in the unit (= 50%+)
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Please refer to section 5d above.
Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted via email to the unit convener.
Each application for an extension has to be supported by appropriate documentation. For advice on documentary evidence to support applications for extensions, please refer to the Deferred Examination Policy https://guard.canberra.edu.au/policy/policy.php?pol_id=3176.
"Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances" Assessment Procedures 3.22.
In the case of any student who has provided a medical certificate in support of special consideration and is unable to submit that work on/at an agreed time, then that student must make immediate contact with the unit co-ordinator as soon as practicable. This contact will determine whether that assessment item is to be continued or another optional item is commenced. This consensus process will then determine whether the final mark contributes to the final exam. That is, the responsibility of completing a late assessment item then remains with the student(s).
Penalties for late submission or non-completion of mandatory assessment
This section only refers to students who have not been granted an extension (see above).
Students who do not submit assignments on time will be penalized 5% of the marks of the assignment per day or part day (please see above – 5b).
Students who do not submit an assignment within seven  days of the deadline will be given a mark of 0 for the item.
Students who do not attempt the examination will automatically fail the unit.