International and Sectoral Marketing Communication PG (9113.6)

Please note these are the 2020 details for this unit
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International and Sectoral Marketing Communication PG
Available teaching periods Delivery mode Location
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EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts And Communications Post Graduate Level Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
This unit advances students' knowledge of the planning and implementation of marketing communications practice in a global setting, focusing on the public, private and non-profit sectors. It explores the range of concepts, theories, and managerial tools available and how they apply in the context of political, economic, legal, ethical, technological and socio-cultural environments. It also aims to develop the skills necessary to design and implement global communication strategies for effective cross-and intra-cultural interactions.

Learning outcomes

On completion of this unit, students will be able to:
1. apply an advanced body of knowledge by systematically investigating and critically analysing issues associated with international marketing communication;
2. apply research principles, segmentation methods and strategic processes across cultures;
3. demonstrate autonomy, accountability and expert judgment in marketing communication at the international level.


Prerequisites

None

Corequisites

None.

Incompatible units

  • Restrictions: This unit is not open to students who have passed 7739 International Marketing Communication PG


Equivalent units

7739 International Marketing Communication PG

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Advertising – Marketing Communication Industry Association websites:

  1. Australian Association of National Advertisers (AANA) http://www.aana.com.au/
  2. The Communications Council (formerly AFA) http://www.afa.org.au/
  3. Media Federation of Australia http://mediafederation.org.au/
  4. International Advertising Association (IAA) http://www.iaaglobal.org/
  5. American Advertising Federation (AAF) http://www.aaf.org/
  6. American Academy of Advertising (AAA) http://www.aaasite.org/
  7. American Association of Advertising Agencies (4As) http://www2.aaaa.org/Portal/Pages/default.aspx
  8. Association of National Advertisers (ANA) http://www.ana.net/
  9. Incorporated Society of British Advertisers (ISBA) http://www.isba.org.uk/isba/home/
  10. Institute of Practitioners of Advertising (IPA) http://www.ipa.co.uk/
  11. World Federation of Advertisers (WFA) http://www.wfanet.org/

 

Periodicals

  1. Advertising Age - UC Library via http://www.canberra.edu.au/library/research-gateway/ejournals
  2. Admap - UC Library Individual Holdings, or go to WARC.com at  http://www.warc.com.ezproxy2.canberra.edu.au/Default.asp?ID=1
  3. AdWeek www.adweek.com
  4. BusinessWeek - UC Library via http://www.canberra.edu.au/library/research-gateway/e-journals
  5. Campaign Brief - UC Library Individual Holdings
  6. Campaign (London) UC Library Individual Holdings, or via http://www.canberra.edu.au/library/research-gateway/e-journals
  7. Harvard Business Review – UC Library via  http://www.canberra.edu.au/library/researchgateway/e-journals
  8. The Journal of Marketing - UC Library via  http://www.canberra.edu.au/library/researchgateway/e-journals
  9. The Journal of Advertising - UC Library via  http://www.canberra.edu.au/library/researchgateway/e-journals
  10. The Journal of Advertising Research - UC Library via  http://www.canberra.edu.au/library/research-gateway/e-journals

Participation requirements

Participation in group discussions contributes to an understanding of the material, therefore active participation is highly recommended.  Students who consistently miss contributing to online forums will be at a disadvantage in terms of information, learning, assessment and feedback and may find it hard to pass the course.

Required IT skills

None

Work placement, internships or practicums

Nil