International and Sectoral Marketing Communication PG (9113.6)
Please note these are the 2020 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit advances students' knowledge of the planning and implementation of marketing communications practice in a global setting, focusing on the public, private and non-profit sectors. It explores the range of concepts, theories, and managerial tools available and how they apply in the context of political, economic, legal, ethical, technological and socio-cultural environments. It also aims to develop the skills necessary to design and implement global communication strategies for effective cross-and intra-cultural interactions.
1. apply an advanced body of knowledge by systematically investigating and critically analysing issues associated with international marketing communication;
2. apply research principles, segmentation methods and strategic processes across cultures;
3. demonstrate autonomy, accountability and expert judgment in marketing communication at the international level.
Learning outcomes
On completion of this unit, students will be able to:1. apply an advanced body of knowledge by systematically investigating and critically analysing issues associated with international marketing communication;
2. apply research principles, segmentation methods and strategic processes across cultures;
3. demonstrate autonomy, accountability and expert judgment in marketing communication at the international level.
Prerequisites
NoneCorequisites
None.Incompatible units
Restrictions: This unit is not open to students who have passed 7739 International Marketing Communication PGEquivalent units
7739 International Marketing Communication PGAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available
Required texts
Advertising – Marketing Communication Industry Association websites:
- Australian Association of National Advertisers (AANA) http://www.aana.com.au/
- The Communications Council (formerly AFA) http://www.afa.org.au/
- Media Federation of Australia http://mediafederation.org.au/
- International Advertising Association (IAA) http://www.iaaglobal.org/
- American Advertising Federation (AAF) http://www.aaf.org/
- American Academy of Advertising (AAA) http://www.aaasite.org/
- American Association of Advertising Agencies (4As) http://www2.aaaa.org/Portal/Pages/default.aspx
- Association of National Advertisers (ANA) http://www.ana.net/
- Incorporated Society of British Advertisers (ISBA) http://www.isba.org.uk/isba/home/
- Institute of Practitioners of Advertising (IPA) http://www.ipa.co.uk/
- World Federation of Advertisers (WFA) http://www.wfanet.org/
Periodicals
- Advertising Age - UC Library via http://www.canberra.edu.au/library/research-gateway/ejournals
- Admap - UC Library Individual Holdings, or go to WARC.com at http://www.warc.com.ezproxy2.canberra.edu.au/Default.asp?ID=1
- AdWeek www.adweek.com
- BusinessWeek - UC Library via http://www.canberra.edu.au/library/research-gateway/e-journals
- Campaign Brief - UC Library Individual Holdings
- Campaign (London) UC Library Individual Holdings, or via http://www.canberra.edu.au/library/research-gateway/e-journals
- Harvard Business Review – UC Library via http://www.canberra.edu.au/library/researchgateway/e-journals
- The Journal of Marketing - UC Library via http://www.canberra.edu.au/library/researchgateway/e-journals
- The Journal of Advertising - UC Library via http://www.canberra.edu.au/library/researchgateway/e-journals
- The Journal of Advertising Research - UC Library via http://www.canberra.edu.au/library/research-gateway/e-journals
Participation requirements
Participation in group discussions contributes to an understanding of the material, therefore active participation is highly recommended. Students who consistently miss contributing to online forums will be at a disadvantage in terms of information, learning, assessment and feedback and may find it hard to pass the course.
Required IT skills
None
Work placement, internships or practicums
Nil