Marketing Communication Principles G (9109.4)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
These functions are considered within the broader context of markets, audiences, publics, and cultures, as well as theories of communication and persuasion. To facilitate learning, discussion of theory is fully supported by marketing communication examples.
Learning outcomes
On completion of this unit, students will be able to:1. Define marketing communication and outline its principles;
2. Describe the key principles underpinning marketing communication;
3. Identify the key marketing communication components and how these integrate for effective communication;
4. Apply the principles and practices of marketing communication to professional practice; and
5. Articulate the basic context within which marketing communication is located, including markets, audiences, publics, and cultures; industry sectors; as well as theories of communication and persuasion.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites
NoneCorequisites
None.Incompatible units
Restrictions: This unit is not open to students who have passed 7730 Marketing Communication Foundations GEquivalent units
7730 Marketing Communication Foundations GAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Required texts
Required Text Book – Available from The School Locker and online
Chitty, Luck, Barker, Sassenberg, Shimp, Andrews (2018): Integrated Marketing Communications (5th Asia-Pacific Edition), Cengage Learning, Australia.
Submission of assessment items
Extensions & Late submissions
Please be aware that re-using material in an assessment in one unit which was also used in another unit potentially constitutes academic misconduct. Re-used material will be identified as such in automated plagiarism checks. If you are concerned about this please speak to your tutor or lecturer.
Special assessment requirements
As per UC Assessment Policy, students will not be provided with extensions for Assessment 1: Online Quizzes.
Students who are experiencing extenuating, evidenced circumstances which prevent them from completing an online quiz in the specified date range permitted may be offered the opportunity to complete a supplementary examination. Students should contact the Unit Convenyer for additional details.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Inclusion and engagement
The values of inclusion and respect for diversity are central to the University, and particularly within this unit.
The University of Canberra has outlined the following commitment to fostering an environment which supports all students. This includes a commitment to;
- Recognise, encourage and celebrate students from all sections of society;
- Promote an environment that fosters fairness, equity and respect for social and cultural diversity;
- Support students and staff to reach their full potential through the promotion of reasonable expectations and provision of an inclusive learning environment
- Offer programs that aim to overcome disadvantage for student and staff equity groups; and
- Ensure that staff and students are aware of their rights and responsibilities as members of the University community
More information about Equity and Diversity at the University of Canberra is available here: http://www.canberra.edu.au/about-uc/equity-diversity
In addition, class rosters and University data systems are provided to instructors with students legal names and gender indications. However, knowing that not all students use their legal names or sex/gender assigned at birth, teaching staff in this unit are happy to use the name and/or pronouns that you use. We will take time during our first class together to do introductions, at which point you can share with all members of our learning community what name and pronouns you use. Additionally, if these change at any point during the semester, please us know and we can develop a way to share this information with others in a way that is comfortable and safe for you.
Policy on Children in Class:
It is my belief that if we want women in academia, that we should also expect children to be present in some form. Currently, the university does not have a formal policy on children in the classroom. The policy described here is thus, a reflection of my own beliefs and commitments to student, staff and faculty parents.
1) All exclusively breastfeeding babies are welcome in class as often as is necessary to support the breastfeeding relationship. I never want students to feel like they have to choose between feeding their baby and continuing their education. You and your nursing baby are welcome in class anytime.
2) For older children and babies, I understand that minor illnesses and unforeseen disruptions in childcare often put parents in the position of having to choose between missing class to stay home with a child and leaving him or her with someone you or the child does not feel comfortable with. While this is not meant to be a long-term childcare solution, occasionally bringing a child to class in order to cover gaps in care is perfectly acceptable.
3) I ask that all students work with me to create a welcoming environment that is respectful of all forms of diversity, including diversity in parenting status.
4) In all cases where babies and children come to class, I ask that you sit close to the door so that if your little one needs special attention and is disrupting learning for other students, you may step outside until their need has been met. Non-parents in the class, please reserve seats near the door for your parenting classmates.
5) Finally, I understand that often the largest barrier to completing your coursework once you become a parent is the tiredness many parents feel in the evening once children have finally gone to sleep. The struggles of balancing school, childcare and often another job are exhausting! I hope that you will feel comfortable disclosing your student-parent status to me. This is the first step in my being able to accommodate any special needs that arise. While I maintain the same high expectations for all student in my classes regardless of parenting status, I am happy to problem solve with you in a way that makes you feel supported as you strive for school-parenting balance. Thank you for the diversity you bring to our classroom.
Participation requirements
None
Required IT skills
This unit involves online meetings in real time using the Blackboard Collaborate tool. Blackboard Collaborate provides a virtual classroom or meeting room where you can communicate in real time with your lecturer and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, please visit the LearnOnline Student Help and click on the link to Blackboard Collaborate.
Work placement, internships or practicums
Not applicable.
Additional information
Schedule
The Unit Convenor reserves the right to vary the lecture and tutorial schedule to take timely advantage of an advertising event, field trip opportunity or guest speaker. Notice of such variation will be made through Moodle announcement.
