Advanced Marketing Communication Theory PG (9105.5)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Post Graduate Level|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn completion of this unit, students will be able to:
1. analyse critically, reflect on and synthesise key theories and models in the field of marketing communication;
2. produce an analysis of a marketing communication theory or model based on peer reviewed academic research;
3. analyse critically various models and theories of behaviour and attitude change;
4. research and apply marketing communication theories and models to a variety of industry situations including profit, not for profit and government.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
There is no set text for this unit.
Additional readings and resources are available in the unit Canvas site and the University of Canberra Library. (You may access UC library resources using student ID).
Submission of assessment items
Special assessment requirements
Students must complete all assessment items to be considered for a pass grade. The unit pass mark is 50%.
Late submission of assignments without an approved extension will result in a penalty of 5% reduced marks from the total available, per calendar day late. An assignment submitted over 7 days late (without an approved extension) will not be accepted. Note that a weekend will count as 2 days and a long-weekend as 3 days.
Students can apply for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances. Requests will require documentary evidence and must be submitted to the Unit Convenor, before the due date. Please note original copies of documentary evidence are required. Please be aware that a random selection of documentary evidence may be checked for authenticity.
Students should apply before the due submission date and, are advised to do so as early as possible. The Unit Convenor will decide whether to grant an extension and the length of the extension. An extension will not be granted on the grounds of academic or employment workload.
Students granted an extension should be made aware that the extension may result in delays in receiving grades on assignments, and/or course completion, and/or graduation. Detailed comments will not be given on late assignments.
As a general rule, failed assignments may not be resubmitted. However, students who are taking Advanced Marketing Communication Theory PG in their final semester of study, and who fail the unit with a final mark between 45-49% may be offered supplementary assessment after consultation with the Unit Convenor.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Participation in class discussion forums contributes to an understanding of the material, therefore active participation is highly recommended. Students who consistently miss contributing to discussion forums will be at a disadvantage in terms of information, learning, assessment and feedback and may find it hard to pass the unit.
Required IT skills
Minimal: basic word-processing skills would be useful; you will also need to be able to make effective use of both the internet, and the library's databases and e-journals for research purposes. You are also required to be familiar with Canvas: how to access it, knowledge on how to contribute to discussion forums, how to download files from and upload files to Canvas is assumed. (See section 4b for details on how to seek assistance.)
There is no textbook in this unit but it is assumed that students have internet access and a printer in order to access readings on unit Canvas site. Costs for these are the students' responsibility. Any additional research costs pertaining to the project are to be borne by the student.
Work placement, internships or practicums
Advanced Marketing Communication Theory PG supports Work Integrated Learning principles. Effort is made within the unit to replicate professional practice approaches. This is done through the online setting, assessments and communication delivery. Students are encouraged to demonstrate professional behaviour including professional practice principles and ethics. There are no internships or work placements as part of this unit.