Media and Public Affairs Project (9031.3)

This is the capstone unit in the Bachelor of Communication in Media and Public Affairs. Staff will facilitate students' participation in a semester-long project, in conjunction with relevant professional organisations, to address a contemporary political communication issue. Students will be required to call upon the skills they have developed in research methods, problem analysis, and report writing to deliver well researched, creative, timely, strategic and thoughtful responses to a real-life public issue or problem.

Learning outcomes

On the completion of this unit students will be able to:
1. Identify and critically analyse public and political issues and problems and develop innovative yet realistic responses;
2. Demonstrate highly developed research, critical analysis and problem-solving skills;
3. Engage in complex ethical questions, strategic thinking, and problem solving;
4. Demonstrate high level written, oral and visual professional communication skills using a range of digital platforms; and
5. Present complex information in a clearly-written report format.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

This is the capstone unit of the degree and is normally available only to students in Year 3 who have completed all second year subjects in their area of specialisation.

Incompatible units

None

Equivalent units

None

Assumed knowledge

None