Communication Evolution (9020.5)
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|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate a basic understanding of the role and importance of communication technology in shaping, and being shaped by, society and culture;
2. Demonstrate knowledge of key communication theories;
3. Demonstrate basic knowledge of the main technological evolutions in communication and media history;
4. Demonstrate a preliminary understanding of how communication has been analysed within particular traditions that over time have become increasingly exposed to globalisation; and
5. Demonstrate an understanding of the role of communication in modern history.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
Prerequisites9022 Digital Media Literacy.
- Restrictions: This unit is not open to students who have passed 8128 Communication
- History and Society
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Research journals available via the University of Canberra library website:
- Australian Journal of Communication
- Big Data and Society
- Information, Communication & Society
- Media and Society
- Media International Australia
- New Media & Society
- Social Media & Society
- Political Communication
- Balnaves, M., Donald, S., Shoesmith, B. Media Theories and Approaches: A Global Perspective. Basingstoke: Palgrave, 2009.
- Bryman, Social Research Methods, Oxford: OUP, 2016. [particularly Ch. 13, Content analysis]
- Herman, E. Chomsky, N. Manufacturing consent: the political economy of the mass media. London: Vintage, 1994.
- Jowett, G.S, O'Donnell, V. Propaganda and persuasion. Thousand Oaks, Calif.: Sage, 2006.
Students must maintain a satisfactory level of attendance. Attendance below 80% may adversely affect your ability to complete the unit at a satisfactory level.
Required IT skills
Work placement, internships or practicums