Communication Evolution (9020.5)

Please note these are the 2019 details for this unit
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Communication Evolution
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts And Communications Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
This unit places communication within the context of relations of power. It emphasizes the relationship between communication technologies and social, political and cultural change. Students are introduced to key concerns and ideas in communication scholarship and the communication industries, with a focus on the transition from the one-to-many (broadcast) to the many-to-many (network) model. The communication of power and the power of communication are examined through a variety of perspectives, including political economy, the sociology of the journalistic field, and network theory.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Demonstrate a basic understanding of the role and importance of communication technology in shaping, and being shaped by, society and culture;
2. Demonstrate knowledge of key communication theories;
3. Demonstrate basic knowledge of the main technological evolutions in communication and media history;
4. Demonstrate a preliminary understanding of how communication has been analysed within particular traditions that over time have become increasingly exposed to globalisation; and
5. Demonstrate an understanding of the role of communication in modern history.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession


Prerequisites

9022 Digital Media Literacy.

Corequisites

None.

Incompatible units

Restrictions: This unit is not open to students who have passed 8128 Communication, History and Society

Equivalent units

None

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

E-reserve readings.

Research journals available via the University of Canberra library website:

  • Australian Journal of Communication
  • Big Data and Society
  • Information, Communication & Society
  • Media and Society
  • Media International Australia
  • New Media & Society
  • Social Media & Society
  • Political Communication

Useful Texts:

  • Balnaves, M., Donald, S., Shoesmith, B. Media Theories and Approaches: A Global Perspective. Basingstoke: Palgrave, 2009.
  • Bryman, Social Research Methods, Oxford: OUP, 2016. [particularly Ch. 13, Content analysis]
  • Herman, E. Chomsky, N. Manufacturing consent: the political economy of the mass media. London: Vintage, 1994.
  • Jowett, G.S, O'Donnell, V. Propaganda and persuasion. Thousand Oaks, Calif.: Sage, 2006. 

Submission of assessment items

Penalties for late submission or non-completion of mandatory assessment

TAFE Queensland applies the following amendments to the late submission procedures detailed in Section 9.12.48 of the Assessment Policy and Procedures handbook.

All work must be completed and submitted by the due date. Applications for an extension may be made on the grounds of verifiable circumstances and must be submitted formally via email to the unit convener using the Assignment Extension Form. Students should apply for extensions as early as possible before the due date. Applications made after the due date will only be considered under extenuating circumstances. 

Work submitted after the due date without an approved extension will be assessed on a pass or fail basis without feedback. Assignments submitted over 7 days late will receive a mark of zero.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Students must maintain a satisfactory level of attendance. Attendance below 80% may adversely affect your ability to complete the unit at a satisfactory level.

Required IT skills

None

Work placement, internships or practicums

None