Introduction to Graphic Design Practice (8602.5)
Please note these are the 2019 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Design And The Built Environment | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
This unit introduces the core graphic design concepts and principles, skills and technology required for professional graphic design practice. Through a mix of research, theory and project work, students engage in a highly practical program of study focused on the development of a fundamental graphic design literacy and competency.
1. Apply the basic elements and principles of graphic design;
2. Demonstrate an applied understanding of core graphic design techniques including typography, iconography, composition, and image-making;
3. Understand and apply fundamental concepts for screen and print;
4. Demonstrate a foundational competency in graphic design technology; and
5. Conduct research and analysis, and clearly communicate a rationale for design decisions.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Learning outcomes
On completion of this unit will, student will be able to:1. Apply the basic elements and principles of graphic design;
2. Demonstrate an applied understanding of core graphic design techniques including typography, iconography, composition, and image-making;
3. Understand and apply fundamental concepts for screen and print;
4. Demonstrate a foundational competency in graphic design technology; and
5. Conduct research and analysis, and clearly communicate a rationale for design decisions.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
NoneCorequisites
NoneIncompatible units
NoneEquivalent units
NoneAssumed knowledge
None| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Not available
Required texts
- Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd
- Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art
- Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press
- Gavin Ambrose and Paul Harris (2010) Design Thinking and the Act or Practice of using your mind to Consider Design, Lausanne: AVA Academia; London: Thames & Hudson
Participation requirements
Students should endeavour to maintain at least 80% attendance for all lectures and tutorials. Lectures and tutorials are designed to scaffold student learning and assist students to complete their Assignment tasks. If there is a legitimate reason for an absence, then the lecturer should be emailed as a courtesy to explain the absence.
Additionally, students are expected to engage in an additional 4-7hrs of work per week for the unit, which excludes the lectures and tutorials (approximately 80hrs over a semester).
Required IT skills
This unit assumes IT and media production skills in line with the prerequisite units. Students should be comfortable designing, developing and producing digital media in a range of forms.
Work placement, internships or practicums
N/A
