Event Development (7924.4)

This unit introduces students to the events industry and its impacts. It covers the scope of events, including sporting events, cultural events, festivals, business events, and natural events. It will cover financing sources, and event conceptualisation.

Learning outcomes

On completion of this unit, students will be able to:
1. Conceptualise an event;
2. Establish its financial and strategic feasibility;
3. Identify the scope and impacts of an event;
4. Assess an events strategic positioning within the tourism system;
5. Use problem solving tools and techniques to make their assessment of an event's feasibility; and
6. Be able to communicate their assessment in the form of persuasive communication.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

6588 Introduction to Tourism OR 9470 Introduction to Events and Tourism.