Service Industry Management 1 (7010.6)
Please note these are the 2013 details for this unit
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
This subject will explore tourism and hospitality from the perspective of a service industry. Topics will include service as a marketing tool, the design of service systems and capacity and demand. The concepts and rationale of service as a marketing strategy will be explored and the processes and techniques analysed. A major element of this subject is the examination of the role of the customer in service delivery and how this impacts on the operation of a successful service industry.
Learning outcomes1. describe the difference and the uniqueness of service management;
2. discuss the synergy between innovation, service and marketing;
3. design and implement service systems and measurement processes;
4. explain the criteria required in implementing meaningful capacity management systems.
5. implement service practices to ensure appropriate customer handling.
PrerequisitesIntroduction to Tourism or Global Issues in Tourism or permission of lecturer.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|