Introduction to Marketing (6357.7)

Please note these are the 2015 details for this unit
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Introduction to Marketing
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
School Of Management Level 1 - Undergraduate Introductory Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
The aim of this subject is to give students an understanding of and a feel for the role of the marketing manager through an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities, organising of marketing covering product price decisions, channel decisions, physical distribution decisions, communication - promotion, advertising decisions, sales force decisions, and controlling and evaluating marketing programs.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Analysing marketing environments;
2. Design appropriate marketing strategies for specific market segments;
3. Evaluate strategies and their impact; and
4. Prepare a basic but effective marketing plan for a small business enterprise/charity/or public sector service.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Skills development

Students will be introduced to marketing concepts that shape business decisions in our professional and personal lives. 



Corequisites

None.

Incompatible units

9521 Foundations of Marketing

Equivalent units

9521 Foundations of Marketing

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Textbook: Elliott, G., Rundle-Thiele, S., and Walkker D., Marketing (4th edn.), Wiley, 2018.

Links to supplementary readings will be posted on Canvas

This book is available in Co-Op bookshop on UC campus. It also provides an e-book option which allows you to access the text on your computer, tablets or mobile phones.

Supplementary readings are available on Canvas.

Submission of assessment items

Extensions & Late submissions

Instructions for particulation marks are given under the assessment item. 

Evidence of authorship is expected. In some situations, instructors will withhold grades until the student can confirm their submissions. 

Special assessment requirements

Students must obtain at least 50% marks overall to pass this unit.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

You are expected to attend all lectures, workshops and tutorials.

Required IT skills

- Basic Word processing, Excel spreadsheet and PowerPoint skills.

- Ability to use the internet to search for company information

Work placement, internships or practicums

None

Additional information

N/A