Marketing G (6261.8)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-Campus Flexible |
UCI - East China University of Science & Technology Shanghai UCI - Ningbo University, Ningbo UC - Canberra, Bruce |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Appraise domestic and international marketing environments and supply chains
2. Examine marketing strategies for specific market segments and recommend strategies suitable for a fast-changing global environment
3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations
4. Develop and present a marketing plan for a business enterprise/charity/ public sector service / indigenous business
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites
None.Corequisites
None.Incompatible units
6357 Introduction to Marketing and 11176 Marketing FundamentalsEquivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2023 | UCI - East China University of Science & Technology Shanghai | MBA Trimester 1 | 06 February 2023 | On-Campus | Dr Abu Saleh |
2023 | UCI - Ningbo University, Ningbo | MBA Trimester 1 | 06 February 2023 | On-Campus | Dr Abu Saleh |
2023 | UC - Canberra, Bruce | Semester 1 | 06 February 2023 | Flexible | Dr Abu Saleh |
2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Flexible | Dr Abu Saleh |
2024 | UCI - East China University of Science & Technology Shanghai | MBA Trimester 1 | 05 February 2024 | On-Campus | Dr Abu Saleh |
2024 | UC - Canberra, Bruce | Semester 1 | 05 February 2024 | Flexible | Dr Abu Saleh |
2024 | UCI - Ningbo University, Ningbo | MBA Trimester 1 | 05 February 2024 | On-Campus | Dr Abu Saleh |
2024 | UC - Canberra, Bruce | Semester 2 | 29 July 2024 | Flexible | Dr Abu Saleh |
Required texts
Prescribed text: Principles of Marketing, 8th edition, (2021) Gary Armstrong, Sara Denize, Michael Volkov, Stewart Adam, Philip Kotler, Swee Hoon Ang, Anita Love, Sean Doherty, Patrick van Esch. ISBN-13: 9781488626203
Additional readings:
Journals
Hsu, Y. (2011). Design innovation and marketing strategy in successful product competition. Journal of business & industrial marketing.
Sharma, P., Davcik, N. S., & Pillai, K. G. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research, 69(12), 5662-5669.
He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of business research, 116, 176-182.
Bui, T. T. H., Jambulingam, M., Amin, M., & Hung, N. T. (2021). Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support. Journal of Sustainable Finance & Investment, 1-19.
Han, JK, Kim, N and Srivastave, RK 1998, Market Orientation and Organizational Performance: Is innovation the Missing Link? Journal of Marketing, October, pp. 30-45.
O'cass, A., & Ngo, L. V. (2012). Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management, 41(1), 125-135.
Journal of Marketing
Journal of Marketing Management
Journal of Marketing Planning and Intelligence
Journal of the Academy of Marketing Science
International Marketing Review
Journal of Business Research
Harvard Business Review
Sloan Management
Journal of Business Research Journal
Participation requirements
Students are encouraged to attend all classes where possible and participate actively in each session either F2F or virtually
Required IT skills
Basic use of computer is a necessary skill – all assignments must be completed in a Word Processing software package.
Work placement, internships or practicums
N/A
- MBA Trimester 1, 2023, On-Campus, UCI - Ningbo University, Ningbo (211124)
- MBA Trimester 1, 2023, On-Campus, UCI - East China University of Science & Technology Shanghai (211123)
- Semester 1, 2023, Flexible, UC - Canberra, Bruce (213097)
- Semester 2, 2022, Flexible, UC - Canberra, Bruce (209604)
- MBA Trimester 1, 2022, On-Campus, UCI - East China University of Science & Technology Shanghai (207102)
- MBA Trimester 1, 2022, On-Campus, UCI - Ningbo University, Ningbo (207103)
- Semester 1, 2022, Flexible, UC - Canberra, Bruce (206096)
- Semester 2, 2021, Flexible, UC - Canberra, Bruce (209024)
- MBA Trimester 1, 2021, On-Campus, UCI - East China University of Science & Technology Shanghai (202670)
- Semester 1, 2021, Flexible, UC - Canberra, Bruce (203937)
- MBA Trimester 1, 2021, On-Campus, UCI - Ningbo University, Ningbo (202671)
- Semester 2, 2020, On-Campus, UC - Canberra, Bruce (197801)
- Semester 1, 2020, Flexible, UC - Canberra, Bruce (197772)