Marketing G (6261.7)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Graduate Level|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Appraise domestic and international marketing environments and supply chains
2. Examine marketing strategies for specific market segments and recommend strategies suitable for a fast-changing global environment
3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations
4. Develop and present a marketing plan for a business enterprise/charity/ public sector service / indigenous business
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
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Prescribed text: Armstrong, G., Adam, S., Denize, S., & Kotler, P., 2018, Principles of Marketing, Pearson, Edition 7th, ISBN 9781488611841
Christensen, CM 1997, Making Strategy: Learning by Doing, Harvard Business Review, Nov – Dec, pp. 141-156.
Day, GS 1994, The capabilities of Market-Driven Organisations, Journal of Marketing, October, pp. 37-52.
Han, JK, Kim, N and Srivastave, RK 1998, Market Orientation and Organizational Performance: Is innovation the Missing Link? Journal of Marketing, October, pp. 30-45.
Slater, SF and Narver, JC 1994, Market Orientation, Customer Value and Superior Performance, Business Horizons, March-April, pp. 22-28.
Search articles from Marketing Management journal
Aaker, DA 2005, Strategic Market Management, Wiley, New York.
Cohen, WA 2005, The Marketing Plan, Wiley, New York.
McDonald, M 1993, Marketing Audit: translating marketing theory into practice, Oxford, Butterworth-Heinemann.
Journal of Marketing
Journal of Marketing Management
Journal of Marketing Management
Journal of International Marketing
Journal of Marketing Planning and Intelligence
Journal of the Academy of Marketing Science
International Marketing Review
Journal of Business Research
Harvard Business Review
Students are encouraged to attend all classes where possible and participate actively in each session
Required IT skills
Basic use of technology is a necessary skill – all assignments must be completed in a Word Processing software package
Work placement, internships or practicums
- 6357 Introduction to Marketing and 11176 Marketing Fundamentals