International Marketing PG (6244.9)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Post Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally;
2. Critically evaluate and explain the challenges that organisations face in different cultural settings, including indigenous organisations;
3. Identify and recommend suitable strategies that lead to sustainable competitive advantages globally; and
4. Develop a professional international marketing plan.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline
Prerequisites
6261 Marketing GCorequisites
None.Incompatible units
11182 International Marketing, 6380 International MarketingEquivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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2024 | Bruce, Canberra | Winter Term | 27 May 2024 | On-campus | Dr Abu Saleh |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Dr Abu Saleh |
Required texts
Link to Library Unit Resources Czinkota, M. R., Ronkainen, L. A., Cui, A. (2023), International Marketing, 11th Edition, Cengage Other Readings: Fletcher, R & Crawford, H. (2017), International Marketing - An Asia-Pacific Perspective (7th ed). Pearson. Keegan, W. J., Green, M. C., & Keegan, W. J. (2019). Global marketing, (8th ed). Upper Saddle River, N.J: Prentice-Hall. Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2021). Global Marketing. New York: Routledge Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. & Stegemann, N. (2014). International Marketing (3rd Asia-Pacific Edition). Cengage Learning, Australia. Sources for your Marketing plan- country profile, reports etc. Good sources:
Below are examples of information How to find markets: https://export.business.gov.au/find-markets https://www.wineaustralia.com/ Foreign affairs country information reports https://www.dfat.gov.au/about-us/publications/Pages/country-information-reports Check out different country profiles; Example: https://www.worldbank.org/en/country/cambodia/overview Country profiles United Nations (useful for target market information in the marketing plan: example: http://hdr.undp.org/en/countries http://hdr.undp.org/en/countries/profiles/PAK Retail and consumers in the age of Covid 19: https://home.kpmg/xx/en/home/insights/2020/11/consumers-and-the-new-reality.html Digital consumption ( Accenture) Transforming retailing https://www.ey.com/en_au/transforming-retail Factbook- country comparisons, CIA https://www.cia.gov/library/publications/resources/the-world-factbook/docs/rankorderguide.html Marketing/ business journals containing useful articles on international marketing
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Submission of assessment items
Please be informed that students are required to achieve an overall 50% mark to pass this unit.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
Students are required to read all relevant instructions and the readings assigned for this unit in order to perform well in this units. Also students are expected to navigate the CANVAS site and other tools used in this unit.
Inclusion and engagement
None
Participation requirements
Due to the nature of assessments designed in this unit is recommended that you listen to all the lectures and attend corresponding f2f workshops following immediately to achieve the overall unit learning outcomes.
Required IT skills
Unit participants are required to have knowledge in standard application software such as Word, Excel and PowerPoint. They also should have the ability to access online resources via Canvas.
In-unit costs
N/A
Work placement, internships or practicums
N/A
Additional information
Online simulation of marketing activities.