International Marketing PG (6244.8)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Post Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Explain and illustrate the marketing principles that are commonly used in the field of international marketing
2. Critically evaluate and explain the challenges that organisations face in different cultural settings
3. Identify and recommend suitable strategies that lead to sustainable competitive advantages globally.
4. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally.
5. Examine opportunities for entrepreneurial and indigenous ventures to operate internationally
6. Develop a professional international marketing plan.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
6261 Marketing G.Corequisites
None.Incompatible units
11182 International Marketing; 6380 International Marketing.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Required texts
| Link to Library Unit Resources Recommended Text Book Keegan, W. J., Green, M. C., & Keegan, W. J. (2015). Global marketing, (8th ed).. Upper Saddle River N.J: Prentice-Hall. Other Readings: Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2021). Global Marketing. New York: Routledge Fletcher, R & Crawford, H. (2017), International Marketing - An Asia-Pacific Perspective (7th ed). Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. & Stegemann, N. (2014). International Marketing (3rd Asia-Pacific Edition). Cengage Learning, Australia. Cateora, P., Mort, G., D'souza, C., Taghian, M., Weerawardena, J. & Graham, J. (2012). International Marketing. McGraw Hill, Australia. Sources for your Marketing plan- country profile, reports etc. Good sources:
Below are examples of information How to find markets: https://export.business.gov.au/find-markets https://www.wineaustralia.com/ Foreign affairs country information reports https://www.dfat.gov.au/about-us/publications/Pages/country-information-reports check out different country profiles; example: https://www.worldbank.org/en/country/cambodia/overview country profiles United Nations (useful for target market information in the marketing lan: example: http://hdr.undp.org/en/countries http://hdr.undp.org/en/countries/profiles/PAK retail and consumers in the age of Covid 19: https://home.kpmg/xx/en/home/insights/2020/11/consumers-and-the-new-reality.html digital consumption ( Accenture) transforming retailing https://www.ey.com/en_au/transforming-retail Fact book- country comparisons, CIA https://www.cia.gov/library/publications/resources/the-world-factbook/docs/rankorderguide.html Marketing/ business journals containing useful articles on international marketing
|
Submission of assessment items
Special assessment requirements
In order to pass this unit, students are required to submit all mandatory assessment items and achieve an overall mark of 50%.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
Students are required to read all relevant instructions and the readings assigned for this unit in order to perform well in this units. Also students are expected to navigate the CANVAS site and other tools used in this unit.
Inclusion and engagement
None
Participation requirements
Due to the nature of assessments designed in this unit is is recommended that you engage with all the lectures and corresponding workshops to achieve the overall unit learning outcomes.
Required IT skills
Students are required to have knowledge in standard application software such as Word, Excel and PowerPoint. They also should have the ability to access online resources via Canvas.
In-unit costs
N/A
Work placement, internships or practicums
None
Additional information
None
- MBA Trimester 3, 2021, On-campus, UCI - Ningbo University, Ningbo (203051)
- MBA Trimester 3, 2021, On-campus, UCI - East China University of Science & Technology Shanghai (204310)
- MBA Trimester 1, 2021, On-campus, UCI - East China University of Science & Technology Shanghai (204308)
- Semester 1, 2021, Flexible, UC - Canberra, Bruce (204101)
- MBA Trimester 3, 2020, On-campus, UCI - Ningbo University, Ningbo (199032)
- Semester 1, 2020, Flexible, UC - Canberra, Bruce (198191)
