Strategic Communication in Disrupted Information Environments PG (12339.1)

This unit explores how to communicate strategically in an information environment characterised by constant technological change and frequent disruptions. Students will hone their digital skills, including but not limited to communicating effectively about digital transformation, tracking and countering disinformation and hostile influence operations, navigating online ethical considerations, and judiciously deploying authenticity as a communication tool. Developing critical understandings of the positive and negative impacts of digital affordances will enable students to successfully forecast and manage multidimensional risks in the fast-moving contemporary information environment.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Understand and master how organisational strategic communication practices can best manage the opportunities and challenges of digital transformation (digital transformation is the translation of business processes into a digital format);
2. Understand and master how organisational strategic communication practices can best manage the challenges of disinformation and hostile influence operations;
3. Examine and engage with a range of contemporary ethical issues in the online environment; and
4. Design and implement organisational strategic communications practices for incorporation into digital campaigns plans and online risk evaluation plans.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

11633 The Long Decade of Digital Disruption PG

Assumed knowledge

None.