Communication and Media: Find Your Path (12228.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Online self-paced |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts & Communication | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
What excites you most about communication and media? This unit lets you explore different areas of professional practice while building a foundational understanding of key disciplines in the field. Through an interactive, self-paced structure, you'll choose three of six major areas in communication and media: Marketing Communication, Public Relations & Strategic Communication, Journalism, Sports Media, Social Media & Content Creation, and Media Production.
Each module introduces key principles, industry expectations, core skills, and professional opportunities, helping you understand what each discipline involves and giving you a taste of professional practice. The unit culminates in a reflective process, where you will evaluate your learning across the modules, reflect on your interests, and discuss your study options before selecting your major, preparing you for the next stage of your degree
Learning outcomes
After successful completion of this unit, students will be able to:1. Compare and discuss the key principles, practices, industry expectations, and core skills across specialisations in communication and media;
2. Apply fundamental skills and concepts from professional practice in communication and media through discipline-specific activities;
3. Analyse personal interests, strengths, skills, and goals in relation to professional pathways in communication and media; and
4. Reflect on learning experiences across the unit to make an informed decision about future learning pathways.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
Enrolment in ARB105 Bachelor of Communication and Media or ARAR01 Bachelor of Arts/Bachelor of Communication and Media or ARAR02 Bachelor of Design/Bachelor of Communication and Media.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 1 | 16 February 2026 | Online self-paced | Ms Prue Robson |
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | Online self-paced | Ms Prue Robson |
| 2027 | Bruce, Canberra | Semester 1 | 15 February 2027 | Online self-paced | Ms Prue Robson |
| 2027 | Bruce, Canberra | Semester 2 | 09 August 2027 | Online self-paced | Ms Prue Robson |
Required texts
Required readings will be available via the Reading List within the UCLearn (Canvas) teaching site.
Submission of assessment items
Extensions & Late submissions
Artificial Intelligence
Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
- the Unit Convener has authorised GenAI use for that assessment
- the student uses GenAI in the way that the assessment instructions allow
- the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The GenAI for Students Library Guide provides further information, including how to reference GenAI.
Any exceptions to this will be noted on the assessment information in Canvas.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
This is a self-paced unit, which means you can work through the learning materials at a time and pace that suits you. To succeed, you'll need to engage regularly, complete the interactive activities as you go, and keep brief notes to support your assessments. While you can choose when you study each week, the unit still has key assessment deadlines — so plan ahead, check Canvas announcements, and reach out early if you need support.
You're also encouraged to contribute to the discussion forums and Padlets throughout the unit. These are optional but highly recommended — they'll help you connect with peers across different modules, compare perspectives, and build your confidence by seeing how others are thinking.
Required IT skills
You'll need basic digital skills for this unit, including confidently using Canvas, creating and uploading documents, and navigating common online tools and web platforms.
Work placement, internships or practicums
None
