Making Media (12218.1)

Please note these are the 2027 details for this unit
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Making Media
Available teaching periods Delivery mode Location
View teaching periods On-campus
Online self-paced
 Bruce, Canberra
UC College, Bruce, ACT
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts & Communication Level 1 - Undergraduate Introductory Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Whether you're a corporate communicator or a content creator, a brand manager or a journalist, something that every communication and media professional has in common is the need to engage, inform, and entertain with quality media. In this unit, you will produce audiovisual and multimedia products, considering how best to tailor your communication for different audiences and platforms, and how your work interacts with emerging technologies and trends. In response to a series of task briefs linked to real-world industry scenarios, and working both independently and in teams, you will be guided through the creation of products from design to delivery.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Create audiovisual and digital multimedia products for a range of target audiences;
2. Select and use narrative, storytelling and engagement techniques appropriate to different platforms;
3. Apply basic project management principles in the successful delivery of work to a brief; and
4. Work autonomously and collaboratively in the production of quality work, demonstrating an appreciation of the importance of both modes in professional communication and media contexts.


Graduate attributes

1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Availability for enrolment in 2027 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2026 Bruce, Canberra Semester 1 16 February 2026 On-campus Dr Scott Bridges
2026 Bruce, Canberra Winter Term 08 June 2026 Online self-paced Dr Scott Bridges
2026 UC College, Bruce, ACT UC College Trimester 2 29 June 2026 On-campus Miss Swarali Sidhaye
2027 Bruce, Canberra Semester 1 15 February 2027 On-campus Dr Scott Bridges
2027 Bruce, Canberra Winter Term 07 June 2027 Online self-paced Dr Scott Bridges
2027 UC College, Bruce, ACT UC College Trimester 2 28 June 2027 On-campus Miss Swarali Sidhaye
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Required and recommended readings can be found via the Canvas page.

Submission of assessment items

Extensions & Late submissions

Artificial intelligence

Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit.

GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:

  1. the Unit Convener has authorised GenAI use for that assessment
  2. the student uses GenAI in the way that the assessment instructions allow
  3. the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.

Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.

The GenAI for StudentsLinks to an external site. Library Guide provides further information, including how to reference GenAI.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Teaching activities in Making Media are designed to scaffold you towards the production of quality assessment work and allow you to demonstrate the Unit Learning Outcomes. Make sure you engage with all asynchronous activities (lectures and modules) and in-person workshops to maximise your chances of success in this unit.

Required IT skills

This unit requires foundational IT skills such as basic computer and internet use.

Work placement, internships or practicums

None

Next step

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