Contemporary Marketing Principles and Practice G (12176.1)

The unit examines practices in marketing management in small, medium and large businesses and organisations in Australia and international contexts. You will analyse the marketing environment and evaluate marketing opportunities and select appropriate target markets. Based on this analysis you will develop a marketing plan for either a business, public sector or not for profit entity. You will actively interpret and evaluate contemporary marketing practice strategies in Australian and international contexts.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Appraise marketing environments and recommend strategies for specific market segments in a global context;
2. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and
3. Develop a marketing plan for a business enterprise/charity/ public sector service / Indigenous business.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

6261 Marketing G

Assumed knowledge

None.