Big Data and Marketing Analytics (12158.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Online self-paced On-campus |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Explain the theory and practice of marketing analytics, and the practice of managing and studying metrics data to identify opportunities for improvement within organisations;
2. Define the role of big data in contemporary marketing practices;
3. Apply big data analysis tools to develop customer insight and undertake marketing decisions;
4. Critically reflect on the ethical aspects of big data and marketing analytics including privacy and security; and
5. Apply automated technology and analytical processes to marketing-related data, and to create data drive marketing strategies.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline
Prerequisites
11176 Marketing FundamentalsCorequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | Online self-paced | Prof Raechel Johns |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Prof Raechel Johns |
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Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.