Strategic Communication: A Cross-Cultural Perspective (Study Abroad) (12100.1)

Explore the world of strategic communication in Asia with our study abroad program. As our world becomes more interconnected, having a deep understanding of cross-cultural communication is crucial for those pursuing a career in communications. This program offers a unique perspective by exploring the strategic communications landscape in some of Asia's most dynamic regions.

Students will have opportunities to learn from leading PR and advertising agencies, as well as key players in the corporate, government, and not-for-profit sectors. Interactive workshops offer hands-on experience in how communication strategies shift across cultures, while also providing valuable networking opportunities with industry experts and peers.

But it's not all work; students will also have the chance to immerse themselves in the rich histories, vibrant arts, tantalising food, and diverse cultures of the places they visit. These cultural experiences aim to deepen students' appreciation for Asia's multifaceted tapestry, ensuring they come away not just with professional knowledge but a holistic understanding of the regions they visit.

The unit is designed to equip students with practical skills in strategic communication while immersing them in diverse cultures. By the end of the program, students will have a richer understanding of how communication operates across borders, better preparing them for a global career in communications.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Describe the communications landscape in the countries visited, identifying key players and understanding regional differences and approaches in strategic communications;
2. Analyse strategic communication practices observed in Asia, comparing and contrasting them with Australian practices to identify cultural nuances and their impacts;
3. Evaluate how cultural elements, such as history, arts, and traditions, shape communication insights, narratives and strategies in the regions visited;
4. Develop and implement culturally sensitive communication strategies for diverse audiences in local and international settings, applying relevant theories and concepts;
5. Demonstrate professional conduct and practice, effectively interacting with industry leaders, participating in workshops, and representing both their university and country with professionalism and integrity; and
6. Critically reflect on how this experience has shaped their professional and personal identity and understanding of the discipline.

Graduate attributes

1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Must have passed 24 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

10421 Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia)

Assumed knowledge

Open to second and third year students.