Reputation: Issues and Crisis Communication (12081.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts & Communication | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Advocate for the importance of ethics, values and good governance in responding to issues and dealing with crises;
2. Evaluate risks and develop strategies to minimise their impact;
3. Analyse public sentiment and develop effective messaging for internal and external stakeholders; and
4. Create a communication strategy for a crisis situation.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - take pride in their professional and personal integrity
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
Must have passed 36 credit points.Corequisites
None.Incompatible units
None.Equivalent units
9038 Public Relations Strategy: Issues and Crisis ManagementAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 1 | 16 February 2026 | On-campus | Dr Ashleigh Haw |
| 2027 | Bruce, Canberra | Semester 1 | 15 February 2027 | On-campus | Dr Ashleigh Haw |
Required texts
None. All required readings can be found via the Canvas Reading List.
Submission of assessment items
Extensions & Late submissions
Artificial intelligence (AI):
Students are permitted to use generative artificial intelligence (GenAI) as indicated in the assessment instructions for this unit.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
- the Unit Convener has authorised GenAI use for that assessment task;
- the student uses GenAI in the way that the assessment instructions allow; and
- the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The GenAI for Students Library Guide provides further information, including how to reference GenAI.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
From weeks 3-11 (excluding week 9) students will need to complete the 'Simternship' component of Assignment 2. This can be done on any computer with internet access and at any time that suits students' schedules, with the exception that all students will need to put aside around 30 minutes each week to complete the tasks in the program.
Participation requirements
None
Required IT skills
None
Work placement, internships or practicums
None
