Reputation: Issues and Crisis Communication (12081.1)
Please note these are the 2025 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
In this unit you will learn how to manage communication in a time of crisis, and how to manage issues and stakeholders to reduce the chance of a crisis occurring in the first place. In a world where everyone has a platform, understanding how to manage reputation has never been so important. From implementing strong organisational values and assessing risks, to analysing sentiment, constructing a strategy and delivering key messages on earned and owned media; this unit will teach you how to communicate with care and conviction around issues, reputation and crises.
1. Advocate for the importance of ethics, values and good governance in responding to issues and dealing with crises;
2. Evaluate risks and develop strategies to minimise their impact;
3. Analyse public sentiment and develop effective messaging for internal and external stakeholders; and
4. Create a communication strategy for a crisis situation.
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - take pride in their professional and personal integrity
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - evaluate and adopt new technology
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Advocate for the importance of ethics, values and good governance in responding to issues and dealing with crises;
2. Evaluate risks and develop strategies to minimise their impact;
3. Analyse public sentiment and develop effective messaging for internal and external stakeholders; and
4. Create a communication strategy for a crisis situation.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - take pride in their professional and personal integrity
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
Must have passed 36 credit points.Corequisites
None.Incompatible units
None.Equivalent units
9038 Public Relations Strategy: Issues and Crisis ManagementAssumed knowledge
None.
Availability for enrolment in 2025 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Tauel Harper |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-Campus | Dr Tauel Harper |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
None. All required readings will be provided on Canvas or through the library.
Learner engagement
From weeks 4-12 inclusive students will need to complete the 'Simternship' component of A2. This can be done on any computer with internet access and at any time you wish, with the eexception that you will need to put aside around 30 minutes each week to complete the tasks in the program.
Participation requirements
None
Required IT skills
None
Work placement, internships or practicums
None
