Integrated Marketing Communication (12053.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Online self-paced On-campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Level 1 - Undergraduate Introductory Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify integrated marketing communication tools, theories and concepts;
2. Apply integrated marketing communication tools and theories in different contexts;
3. Evaluate and compare different integrated marketing communication tools; and
4. Utilize marketing communication tools and techniques to develop applied/effective marketing promotion program.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | Online self-paced | Dr Dawa Wangchuk |
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | On-campus | Dr Dawa Wangchuk |
| 2027 | Bruce, Canberra | Semester 2 | 09 August 2027 | Online self-paced | Dr Dawa Wangchuk |
| 2027 | Bruce, Canberra | Semester 2 | 09 August 2027 | On-campus | Dr Dawa Wangchuk |
Required texts
Luke, E.; Barker, N., Sassenberg, A., Chitty, B., Andrews, J. and Shimp, T. (2020). Integrated Marketing Communications, 6th edition. Sydney: CENGAGE
Please take note of the following:
1. This textbook is available online through the UC Library and you can access it via the Reading List in the left hand menu. It is recommended that you download the relevant pdf chapter/s to read and annotate offline since there may be a limit on the number of students who can access it online at the same time.
2. Relevant journal articles and case studies on integrated marketing communications will be shared with students on a weekly basis.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Active engagement in all online modules enhances your learning and is strongly advised. Unless specifically stated in the unit outline, there is no mandatory attendance requirement. However, you may elect to attend timetabled activities, as they allow you to ask 'real time' questions to develop your understanding for the relevant assessment tasks.
The Canvas site is where you can work through the content and activities weekly in your own time.
Required IT skills
You will need to be comfortable joining online workshops in the Virtual Classroom and have good computer access (data / bandwidth)to participate in timetabled sessions.
Work placement, internships or practicums
None
Additional information
Use of AI is not permitted in this unit.
The University's position is that artificial intelligence services must not be used for assessment or assessment preparation by students unless explicitly allowed in the assessment instructions for an assessment task published with the assessment task and/or in the unit outline. That is, an AI service may only be used if:
a) its use is authorised by the unit convener as part of the specified task; and
b) it is used in the way allowed in the assessment instructions and/or unit outline; and
c) its use is appropriately referenced, meaning that the students must reference the use of AI in their assessment in the same way as they reference other source material.
The use of AI has not been specified in the assessment instructions for the unit or in the unit outline and thus, AI is not a permissible resource.
