Integrated Marketing Communication (12053.1)

The unit explores the exciting world of integrated marketing communication (IMC). Students will learn the related theories as well as application of these theories and concepts in real life world. Considering future way of work, the unit attempts to prepare students well-informed about the current IMC tools applying by the businesses and how to improve of these in future.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify integrated marketing communication tools, theories and concepts;
2. Apply integrated marketing communication tools and theories in different contexts;
3. Evaluate and compare different integrated marketing communication tools; and
4. Utilize marketing communication tools and techniques to develop applied/effective marketing promotion program.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.