Visual Communication for Creative Businesses G (11869.1)
Please note these are the 2023 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Flexible |
UC - Canberra, Bruce |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Design And The Built Environment | Graduate Level | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
This unit explores the ways and means of using visual communication for creative businesses. It starts with basic visual communication design principles; design contexts, understanding and analysing project briefs and applications; and continues in applying principles to develop identity systems. You will study the evolution of visual branding, understand who your audience is and market segmentation, and learn how to represent your brand value correctly to deliver the right message to the right target audience.
Through a combination of research, theory and project work, students engage in a creative program of study focused on the use of visual communication design for strategic business success.
1. Understand basics of visual communication design theories and principles;
2. Evaluate a variety of international branding applications and understand the criteria for successful branding; and
3. Critically select the right tools and develop a visual identity system for various media applications.
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline
Through a combination of research, theory and project work, students engage in a creative program of study focused on the use of visual communication design for strategic business success.
Learning outcomes
On successful completion of this unit, students will be able to:1. Understand basics of visual communication design theories and principles;
2. Evaluate a variety of international branding applications and understand the criteria for successful branding; and
3. Critically select the right tools and develop a visual identity system for various media applications.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.
Availability for enrolment in 2023 is subject to change and may not be confirmed until closer to the teaching start date.
Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2023 | UC - Canberra, Bruce | Semester 1 | 06 February 2023 | Flexible | Ms Erin Hinton |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.