Social Media Marketing G (11867.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus Online real-time Online self-paced |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
On successful completion of this unit, students will be able to:1. Identify various social media marketing strategies and tactics;
2. Use an understanding of how to create and engage with online communities in various situations, with consideration of cultural and ethical impacts;
3. Critically evaluate the effectiveness of social media marketing practices; and
4. Create a plausible social media marketing campaign and creative content that connect with audiences.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline
Skills development
Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers build a network of advocates to promote a message or find new audiences. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand and design and execute a social media marketing campaign for a local organisation.
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Dr Momoko Fujita |
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online real-time | Dr Momoko Fujita |
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online self-paced | Dr Momoko Fujita |
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | On-campus | Dr Momoko Fujita |
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | Online real-time | Dr Momoko Fujita |
Required texts
Zahay, D., Roberts, M. L., Parker, J., Barker, D. I., & Barker, M. (2022). Social Media Marketing: A Strategic Approach. Cengage Learning.
10% discount available at the Cengage website (enter discount code 'WOW10' at checkout)
Submission of assessment items
Extensions & Late submissions
Artificial intelligence
Students are NOT PERMITTED to use generative artificial intelligence (GenAI) in assessments for this unit, except for Studiosity Writing Feedback Plus.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment:
- When the Unit Convener has authorised GenAI use for that assessment
- If GenAI use is permitted, the student uses it in the way that the assessment instructions allow
- If GenAI use is permitted, the student fully acknowledges their use of GenAI, providing proper citations, references, and a GenAI Acknowledgement Statement in accordance with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is NOT PERMITTED for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The GenAI for Students Library Guide provides further information, including how to reference GenAI.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Participation in workshops: Students will work on the team project in class under the instructor's supervision. If you need to miss any of these workshops, you should communicate with your teammates and follow up on the progress in a timely and respectful manner.
Participation in the Week 9 industry seminar: For Assessment 3, Industry Seminar Reflection, students are expected to actively participate in the industry guest presentation during the Week 9 workshop by taking notes and asking questions.
Participation in Week 13 team presentations: Assessment 4: Social media marketing campaign will be assessed through a team presentation in the Week 13 workshop. Students are also encouraged to actively engage with other teams' presentations by asking questions and making comments.
Required IT skills
Basic IT skills are required to use social media platforms for the unit assessment.
Work placement, internships or practicums
None
