Social Media Marketing G (11867.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Online
| Bruce, Canberra
UC - Canberra, Online
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Graduate Level|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Appraise and design strategies for the application of social media campaigns;
2. Evaluate, interpret and reflect on how to create and engage with online communities, with consideration of cultural and ethical impacts;
3. Synthesise knowledge and hypothesise plausible social media marketing applications for real-world examples; and
4. Generate creative messages that connect with audiences in digital environments.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology
Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers build a network of advocates to promote a message or find new audiences. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand and design and execute a social media marketing campaign for a local organisation.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2023||Bruce, Canberra||Semester 2||31 July 2023||Online||Dr Momoko Fujita|
|2023||Bruce, Canberra||Semester 2||31 July 2023||On-Campus||Dr Momoko Fujita|
|2024||UC - Canberra, Online||Semester 2||29 July 2024||Online||Dr Momoko Fujita|
|2024||Bruce, Canberra||Semester 2||29 July 2024||On-Campus||Dr Momoko Fujita|
Zahay, D., Roberts, M. L., Parker, J., Barker, D. I., & Barker, M. (2022). Social Media Marketing: A Strategic Approach. Cengage Learning.
10% discount available at the Cengage website (enter discount code 'WOW10' at checkout)
- Participation in workshops: Students will work on the team project under the instructor's supervision during the workshops. If you need to miss any of these workshops, you should communicate with your teammates and follow up on the progress in a timely and respectful manner.
- Participation in Week 8 industry seminars: As part of Assessment 2b: Industry seminar reflection, students are expected to actively participate in these seminars by making notes and asking questions.
- Participation in Week 13 team presentations: Students are required to participate in the team presentation. They are also expected to actively engage with other teams' presentations by asking questions and making comments.
Required IT skills
Basic IT skills are required to use social media platforms for the unit assessment.
Work placement, internships or practicums