Managing Marketing Communication Practice PG (11641.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus Online Online real-time |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Identify and discuss key concepts relevant to the field of leadership and management;
2. Diagnose a complex problem or an opportunity in a given leadership or management context; and
3. Develop a management plan appropriate to an authentic scenario demonstrating the ability to apply theory to practice.
Graduate attributes
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-campus | Miss Pinker Yao |
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | Online | Miss Pinker Yao |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Miss Pinker Yao |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online real-time | Miss Pinker Yao |
Required texts
Readings and other resources are available in the Canvas modules.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing where possible
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
Students are expected to be able to access materials on the unit's Canvas site, and competency in PC-based MS operating systems is expected (PowerPoint, Word). The use of screen and video sharing software is important for this unit.
Work placement, internships or practicums
Some material for this unit has been developed and created in collaboration with industry practitioners.
- Semester 2, 2024, Online, UC - Canberra, Bruce (218950)
- Semester 2, 2024, On-campus, UC - Canberra, Bruce (218949)
- Semester 2, 2023, Online, UC - Canberra, Bruce (213561)
- Semester 2, 2023, On-campus, UC - Canberra, Bruce (213560)
- Semester 2, 2022, Online, UC - Canberra, Bruce (208457)
- Semester 2, 2022, On-campus, UC - Canberra, Bruce (208456)
- Semester 2, 2021, Online, UC - Canberra, Bruce (203778)
- Semester 2, 2021, On-campus, UC - Canberra, Bruce (203775)