Managing Marketing Communication Practice PG (11641.1)

This specialised unit will develop and enhance your leadership and management skills by exploring the breadth of social, economic and ethical contexts professionals face in the marketing communication industry. The coursework exposes you to recent developments in professional practice and delivers transferable and adaptable creative skills set, to craft better solutions for authentic problems and form the foundation of your ongoing professional development. Specialised content such as problem-solving, decision making, delegation, negotiation, internal and external stakeholder management, will enhance knowledge and skills applicable to fluid, and often ambiguous, work environments.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Identify and discuss key concepts relevant to the field of leadership and management;
2. Diagnose a complex problem or an opportunity in a given leadership or management context; and
3. Develop a management plan appropriate to an authentic scenario demonstrating the ability to apply theory to practice.

Graduate attributes

1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.