Crucial Marketing Communication Theory for Practice PG (11640.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Online On-campus Online real-time |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Investigate contemporary paradigms, theory and practices in marketing communication based on peer reviewed academic research and industry examples;
2. Critically analyse, reflect on and synthesise key theories and models in the field of marketing communication;
3. Construct innovative and skilled marketing communication strategies via advanced analysis of audience engagement behaviours; and
4. Appraise the efficacy of marketing communications skills and strategies across diverse industries.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
9105 Advanced Marketing Communication Theory PGAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | Online | Mr Temple Uwalaka |
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-campus | Mr Temple Uwalaka |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Mr Temple Uwalaka |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online real-time | Mr Temple Uwalaka |
Required texts
Readings will be available on the unit Canvas site.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Given that this is a post-graduate level unit, your active participation is expected. Although attendance is not mandatory, it is very difficult to pass this unit because this unit is based on class discussions and presentations.
Required IT skills
None
Work placement, internships or practicums
None
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- Semester 2, 2021, On-campus, UC - Canberra, Bruce (203777)