The Long Decade of Digital Disruption PG (11633.1)

Please note these are the 2027 details for this unit
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The Long Decade of Digital Disruption PG
Available teaching periods Delivery mode Location
View teaching periods On-campus
Online real-time
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts & Communication Post Graduate Level Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
This unit examines effective digital strategic communication in an environment of technological change and digital disruption. Students will develop a critical understanding of key historical developments in digital communication, shifting professional communications practices over time, and the multidimensional character of the contemporary communications space. This unit will examine the implications of these developments for effective digital communication and explore contemporary ethical considerations in strategic communication.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Critique and assess key historical developments in digital strategic communication and how these have shaped organisational strategic communication practices;
2. Examine and engage with a range of contemporary ethical issues in strategic communication;
3. Critically examine the relationship and difference between digital strategic communications and traditional strategic communications; and
4. Design and implement digital strategic communications practices for incorporation into organisational strategic plans, including execution, maintenance and evaluation of these plans.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Availability for enrolment in 2027 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2026 Bruce, Canberra Semester 2 10 August 2026 On-campus Dr Mathieu O'Neil
2026 Bruce, Canberra Semester 2 10 August 2026 Online real-time Dr Mathieu O'Neil
2027 Bruce, Canberra Semester 2 09 August 2027 On-campus Dr Mathieu O'Neil
2027 Bruce, Canberra Semester 2 09 August 2027 Online real-time Dr Mathieu O'Neil
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

It is recommended to acquire: Grantham, S. & Pearson, M. (2022) Social Media Risk and the Law. A Guide for Global Communicators. Routledge.

Submission of assessment items

Extensions & Late submissions

Early assessment:

As Assessment 1 is ongoing throughout semester (weeks 3-13), Assessment 2A is due at the end of Week 3 before the census date.

Artificial intelligence

Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit, except for Studiosity Writing Feedback Plus.

GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:

  1. the Unit Convener has authorised GenAI use for that assessment

  2. the student uses GenAI in the way that the assessment instructions allow

  3. the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.

Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.

The GenAI for Students Library Guide provides further information, including how to reference GenAI.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Consistent engagement in weekly discussions is an important part of this unit's pedagogical philosophy.

Required IT skills

None

In-unit costs

N/A

Work placement, internships or practicums

None

Next step

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