Design Contextualisation 1 (11599.1)

Design Contextualisation 1 unit introduces students to the broader aspects of the industry through the study of fashion business and designing for specific markets. Students will understand how the industry operates commercially at an international level, and how regional market demands are fulfilled. Students explore through design development areas related to market trends and global distribution channels. Students will have the opportunity to engage within an industrial context through forward thinking creative responses to the project brief.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Propose solutions using the design process in response to a fashion design brief;
2. The ability to perform market analysis to identify a target market and conduct feasibility research;
3. Debate ideas and designs with regards to commercial viability; and
4. Identify materials and finishes that are relevant to design, and select machinery and equipment appropriate to specific fabrics, garment types and their end use.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - evaluate and adopt new technology

Skills development

Design Contextualisation 1 unit introduces students to the broader aspects of the industry through the study of fashion business and designing for specific markets.

 

Students will understand how the industry operates commercially at an international level, and how regional market demands are fulfilled. Students explore through design development areas related to market trends and global distribution channels. Students will have the opportunity to engage within an industrial context through forward thinking creative responses to the project brief.

 

The aim is to understand and navigate the complex operational constraints to develop market-viable products.

 

Students are required to develop a product (or service) that is supported by appropriate feasibility research. The goal is for students to make critical debates between design and commercial viability in the process of product development. This is a semester-long project- based unit that resolves around the initial design proposal, which will lead to a product (or service) prototype. Students are also required to develop the appropriate brand identity as a part of the process. All works must be supported by in-depth research and evaluation.

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.