The Commercialisation of Sport (11565.2)
|Available teaching periods
|View teaching periods
| Bruce, Canberra
|Faculty Of Health
|Discipline Of Sport And Exercise Science
|Level 3 - Undergraduate Advanced Unit
| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Critically evaluate and understand the interrelated aspects of the commercialisation of the sport industry including sponsorship, media, branding, marketing, promotion and consumers;
2. Compare and contrast the amateur sporting ideals against capitalist influences on sport and associated impact of globalisation;
3. Explain the major catalysts responsible for the commodification of Australian sport and demonstrate economic links from grass-roots through to international sport; and
4. Contextualise the similarities and differences between the commercialisation of Australian sport and international sport.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
PrerequisitesMust have passed 11172 Business Research Methods or a similar research-based unit
Must have passed at least 24 credit points.
Equivalent units9373 Sport Marketing.
Assumed knowledgeIntroductory knowledge of sport delivery systems, stakeholder engagement, governance and policy and strategic business orientation.
|Teaching start date
|05 February 2024
|Mr Charles Mountifield
No required texts. Materials will be provided on the Canvas site Reading List.
There are also materials on the Clearinghouse for Sport: https://www.clearinghouseforsport.gov.au/
Submission of assessment items
Extensions & Late submissions
Unless otherwise stipulated, all assessment items will be submitted online via the teaching site in UCLearn. The first page of each assessment item should include the following information:
•Student ID number:
•Word Count (if applicable):
and include the Academic Integrity statement.
Only Word documents will be accepted. PDFs will not be marked. Powerpoints PPT or similar (Prezi etc) are encouraged to support the Presentation task.
Details to be provided in Workshops and on Canvas
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
This means that, in addition to attending your weekly 3 hour workshops (for 11 weeks - week 8 is class free), you should be doing pre-reading and assessment work averaging at least 10 hours per week throughout the semester to pass each Unit you are enrolled in. Please bear that in mind when planning your other commitments.
Weekly Workshops are 3 hours and may not be recorded. Students are strongly encouraged to attend all classes to ensure that they receive the benefits of the insights from industry experts engaged to teach and guest lecture this class.
Required IT skills
It is expected that students will possess entry level IT skills. Students should be competent in navigating the Canvas site, and the use of word processing, spreadsheets and presentation software.
Work placement, internships or practicums
WIL is simulated in this unit via case studies and industry based assessments.