Stakeholder Engagement in Sport (11560.1)

Stakeholders in sport take many forms and are serviced in different ways. This unit examines the Australian sport delivery system and the associated major stakeholders. Relationships between sporting organisations and stakeholders are explored and contextually analysed. Major stakeholders include the volunteer backbone of Australian sport; sponsoring businesses, media, government, and advocacy groups. Communication methods from sport organisations to their members and other parties are also examined.

Particular attention toward managing expectations between organisations within the sport delivery system to create strategic alliance and cohesion.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Demonstrate a thorough understanding of the stakeholders involved in the delivery of sport in Australia and the roles that they perform;
2. Describe volunteer stakeholder relationships, servicing requirements, and interactions;
3. Identify strategies to recruit, retain, and reward volunteer contribution to sport;
4. Develop a communications plan ready for implementing in a sporting organisation;
5. Describe sport organisations' obligations in maintaining sponsor relationships, servicing, and other interactions;
6. Interpret the influence of government on sport organisations; and
7. Explain the importance of the sport and media relationship to the ongoing promotion of sport.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9374 Sport Sponsorship and Public Relations

Assumed knowledge

None.