Consumer and Buyer Behaviour PG (11420.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
| UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Post Graduate Level|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Critically analyse consumer behaviour theory and examine implications for marketing strategy in both consumer, organisational and industrial markets.
2. Assess and critically evaluate organisational buyer behaviour in both domestic and international settings.
3. Critically evaluate consumer decision making processes in diverse cultural settings.
4. Critique consumer decision making theories and examine how these theories apply to new product development and entrepreneurial environments .
5. Critically evaluate how cultural differences influence consumer behaviour and impact on marketing strategies.
6. Examine the scope and nature of psychology and sociology in consumer behaviour.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
- 11178 Consumer and Buyer Behaviour
- 6390 Consumer Behaviour
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 1||08 February 2021||On-Campus||Dr Marjan Aslan|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||Flexible||Dr Marjan Aslan|
Solomon, Michael R. (2017) "Consumer Behaviour – Global Edition", 12th Edition, Pearson Education Limited, Essex,
ISBN13: 9781292153100, ISBN 10: 1292153105 ; Note: Please make sure you use the Global Edition (12th edition)
Baker, M. J. Parkinson, S. T.(1986) "Organizational Buying Behaviour: Purchasing and marketing management implications", Palgrave, ISBN print: 978-1-349-08050-2, ISBN online: 978-1-349-08048-9
Schiffman, L. (2013) "Consumer Behaviour VitalSource", 6th Edition, Pearson Australia, ISBN13: 9781486014347, ISBN10: 1486014348
Websites of con-current news and business reviews:
Australian Bureau of Statistics www.abs.gov.au/
Submission of assessment items
Extensions & Late submissions
Late submission of assignments without an approved extension will result in a penalty of 5% reduced marks from the total available, per calendar day late. An assignment submitted over 7 days late will not be accepted.
Special assessment requirements
It is essential that the students come prepared for tutorials by listening to the recorded lectures and by reading designated chapters and online content. Assignment #1 and #2 will be workshopped during the tutorials. Please note that to be able to complete the assignments for this unit, you need to attend the tutorials, read the required readings, and listen to the recorded lectures.
Students are required to read all the relevant instructions and the readings assigned for this unit in order to perform well in this units. Also students are expected to navigate CANVAS site and other tools used in this unit.
Inclusion and engagement
The assignments will be workshopped during the tutorials. Please bear in mind that to be able to complete your assignments you must attend the tutorials.
The lectures of this unit will contain elaborate briefing on the key theories/topics on consumer behaviour. The tutorial sessions will be used for conceptual reflection and learning through sharing. The sessions will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for tutorials by listening to the recorded lectures and by reading designated chapters for tutorials. Students are also required to actively participate in discussions and activities during tutorial class time. During the tutorials, students are required to actively participate in problem-solving, critical thinking, and discussions.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviours that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attendance at every class, being to class on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- actively participating in class discussions,
- Asking thoughtful questions, sharing ideas,
- listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution.
- Regularly checking and reading announcements sent buy the unit convener and/or the tutor on the Canvas (UCLean) site.
Required IT skills
Work placement, internships or practicums