Service Management G (11419.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Flexible |
UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Review and apply theories, concepts and perspectives in the areas of service management and services marketing,
2. Critically analyze the various components of the "services marketing mix" and discuss issues in service businesses,
3. Analyse and appraise the value creation of the service perspective and its application to organisation, customer and society,
4. Evaluate and synthetise concepts in service management research.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites
None.Corequisites
None.Incompatible units
11184 Service Management.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2022 | UC - Canberra, Bruce | Semester 2 | 01 August 2022 | Flexible | Dr Marjan Aslan |
| 2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Flexible | Dr Marjan Aslan |
Required texts
Lovelock, C.H., Patterson, P.G. and Wirtz, J. (2014) "Services Marketing – An Asia-Pacific and Australian Perspective", 6th Edition, Pearson Education Australia, Sydney
Submission of assessment items
Special assessment requirements
It is essential that the students come prepared for workshops by listening to the pre-recorded lectures and by reading designated chapters and online content. We will focus on Assignment #1 and #2 during the workshops. Please note that to be able to complete the assignments for this unit, you need to attend the workshops, read the required readings, and listen to the pre-recorded lectures.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Participation requirements
Please bear in mind that to be able to complete your assignments you must attend the workshops.
The pre-recorded lectures for this unit will contain elaborate briefing on the key theories/topics on service management, service delivery and service design. The workshops will facilitate conceptual reflection and learning through sharing. The workshops will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for the workshops by listening to the pre-recorded lectures and by reading designated chapters for workshops. Students are also required to actively participate in problem-solving, critical thinking, hands-on activities and discussions during the workshops.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviours that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attendance at every class, being to class on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- actively participating in class discussions,
- Asking thoughtful questions, sharing ideas,
- listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution.
- Regularly checking and reading announcements sent by the unit convener and/or the tutor on the Canvas (UCLearn) site.
Required IT skills
n/a
Work placement, internships or practicums
The students will develop the ability to put service management theories into practice by focusing on a real or a hypothetical service organisation, doing root cause analysis, and providing recommendations for improvement.
