Tourism Policy (11325.2)

Please note these are the 2022 details for this unit
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Tourism Policy
Available teaching periods Delivery mode Location
View teaching periods Flexible
On-Campus
 Bruce, Canberra
St Leonards, NSW
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 3 - Undergraduate Advanced Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
The objective of this unit is to provide students with professional training in the development and delivery of tourism policy.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Discuss the theories, the purpose and scope of policy making and planning and how they are applicable to the discipline of tourism;
2. Comprehend the contemporary developments in tourism policy and planning both nationally and internationally including political philosophies and their implications; and
3. Apply and experiment with the use of a variety of policy analysis techniques and planning strategies to tourism development and tourism problem.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline


Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Incompatible units

None.

Equivalent units

8053 Tourism Policy.

Assumed knowledge

None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2023 Bruce, Canberra Semester 2 31 July 2023 Flexible Mr Brian Weir
2023 St Leonards, NSW Semester 2 31 July 2023 On-Campus Mr Brian Weir
2024 Bruce, Canberra Semester 2 29 July 2024 On-Campus Mr Brian Weir
2024 St Leonards, NSW Semester 2 29 July 2024 On-Campus Mr Brian Weir
Not available

Required texts

Textbook

There is no textbook for this Unit.  Instead, we will use a set of readings.

Readings

Airey, D., & Ruhanen, L. (2014). Tourism policy in Australia: A national and state perspective. Tourism Planning & Development 11(2), 149 - 62.

Althus, C., Bridgman, P. & Davis, G. (2020) The Australian Policy Handbook. A Practical Guide to the Policy-Making Process. Routledge: Abingdon, UK.

Chowdhary, N. & Islamis, J.M. (2018). A policy is OK. But, where's the TOURISM strategy? LinkedIn.  https://www.linkedin.com/pilse/policy-ok-where-tourism-strategy-dr-nimit-chowdhary. Accessed 21 June 2021.

Childs, C. (2018) Understanding the Opportunity for Australia in Accessible Tourism. Final Report. Accessed at: MyTravelResearch.com, 13 July 2023.

Cooper, C. (2021) Essentials of Tourism. Third Edition. Sage: London UK.

Deng, T. Hu, Y. & Ma, M. (2019). Regional policy and tourism: A quasi-natural experiment.  Annals of Tourism Research 74 (2019), 1 - 16.

Dente, B. (2014). Understanding Policy Decisions. Springer: Milan, Italy.

Dredge, D. (2015). Short-term versus long-term approaches to the development of tourism-related policies.  In: Haxton, P (ed.). A Review of Effective Policies for Tourism Growth. OECD Tourism Papers  2015/1. OECD: Paris, France. https://doi.org/10.1787/5js4vmp5n5r8-en.

Graci, S., Maher, P. T., Peterson, B., Hardy, A. & Vaugeois, N. ( 2021) Thoughts from the think tank: Lessons learned from the sustainable Indigenous tourism symposium. Journal of Ecotourism 20(2), 189 - 97.

Kaczmarek, T., Perez, K., Demir, E. & Zarema, A. (2021). How to survive a pandemic: The corporate resiliency of travel & leisure companies to the Covid-19 outbreak.  Tourism Management https://doi.org/10.1016/j.tourman.2020.104281.

Krutwaysho, O. & Bramwell, B. (2010). Tourism policy implementation and society.  Annals of Tourism Research 37(3), 670 - 91.

Lever, G. & Hicks, J. (2018) Creating Real Inclusion: A Call to Arms to the Tourism Industry in Support of People with Disability. Discussion Paper. Sparrowly Group: London, UK.

Mackie, K. (2021). Succeeding and failing in crafting environmental policy: Can public policy theories help? In: T. Mercer, T. AyresB. Head & J Wanna (eds.).  Learning Policy, Doing Policy: Interactions Between public Policy Thoery, Practice & Teaching.  ANU Press: Canberra, Australia. pp 205 - 20.

Mason, P. (2021) Tourism Impacts, Planning & Management. Fourth Edition. Routledge: London, UK.

McKercher, B. & Prideaux, B. (2020) Tourism Theories, Concepts & Models.  Goodfellow: Oxford, UK.

Mercer, T. (2021). What can policy theory offer busy practitioners? investigating the Australian experience. In: T. Mercer, T. AyresB. Head & J Wanna (eds.).  Learning Policy, Doing Policy: Interactions Between public Policy Thoery, Practice & Teaching.  ANU Press: Canberra, Australia. pp 49 - 81.

Neilsen, N. & Wilson, E. (2012) From invisible to Indigenous-driven: A critical typology of research in Indigenous tourism.  Journal of Hospitality and Tourism Management 19, 1 - 9.

NT Government (2020) Aboriginal Tourism Strategy 2020 - 2030. NT Governent: Darwin, Australia.

OECD (2018) Analysing Megatrends to Better Shape the Future of Tourism. OECD Tourism Papers No 2018/01. OECD Publishing: Paris, France.

OECD (2022) OECD Tourism Trends and Policies 2022. Policy Highlights. OECD Publishing: Paris, France.

Okuma, F., Altinay, L., Chathoth, P. & Koseoglu, M.A. (2020) Strategic Management for Hospitality and Tourism. Second Edition. Routledge: Oxford, UK.

Ozturk, A.B. & van Niekirk, M. (2014). Volume of value: Policy decisions for Turkey's tourism industry. Journal of Destination Marketing & Management 3, 193 - 97.

Pastras, P. & Bramwell, B. (2013). A strategic-relational approach to tourism policy.  Annals of Tourism Research 43, 390 - 411.

Peters, R.F. (2017) Indigenous hospitality: Essence of Indigenous-based tourism. Paper presented at the International Conference on Spirituality, Culture & Sustainability Tourism. 28 May - 2 June 2017. Accessed at: https://researchgate.net/publication/31741670 on 12 July 2023.

Rahman, N. & De Feis, G. L. (2009) Strategic decision-making: Models and methods in the face of complexity and time pressure. Journal of General Management 35(2), 43 - 60.

Ramaano, A.I. ( 2021). Tourism policy & environmental impacts in Musina municipality: Lessons from a case study of failure. Tourism Policy 2(1), 91 - 114.

Richardson, S., March, R., Lewis, J. & Radel, K. (2015). Analysing the impact of the 2011 natural disasters on the Central Queensland tourism industry.  In: Ritchie, B.W. & Campiranon, K. (eds.). Tourism Crises and Disaster Management in the Asia-Pacific.  CABI: Wallingford, UK. pp 149 - 160.

Sans, A.A. & Dominguez, A.Q. (2016). Unravelling AirBnB: Urban perspectives from Barcelona. In: Russon, A.P. & Richards, G. (eds.). Reinventing the Local in Tourism: Producing, Consuming & Negotiating Place.  Channel View Publications: Bristol, UK. pp 209 - 28.

Threlfall, D. & Althaus, C. (2021). A quixotic quest? Making theory speak to practice. In: T. Mercer, T. Ayres, B. Head & J Wanna (Eds.). Learning Policy, Doing Policy: Interactions Between Public Policy Theory, Practice & Teaching.  ANU Press: Canberra, Australia. pp 29 - 48.

TRA (2018) Accessible Tourism in Victoria and Queensland. Summary. TRA  Austrade: Canberra, Australia.

TRA (2022a) Tourism Forecasts for Australia 2022 - 2027. TRA Austrade: Canberra, Australia.

TRA (2022b) Indigenous Update.  TRA Tourism Australia: Canberra, Australia.

TRA (2023) State of the Industry Australia's Tourism Sector in 2022. TRA Austrade: Canberra, Australia

Tribe, J. (2016). Strategy for Tourism. Second Edition.  Goodfellow Publishers: Woodeaston, UK. 

Valente, F., Dredge, D. & Lohmann, G. (2015). Leadership and governance in regional tourism. Journal of Destination Marketing & Management 4, 127 - 36.

Wallace, S. & Reilly, E. (2015). Tourism 2025: An industry perspective regarding the NZ 2025 Tourism Strategy.  Journal of Tourism Futures 1(1), 53 - 57.

Wang, D. & Ap, J. (2013). Factors affecting tourism policy implmentation: A conceptual framework and a case study in China. Tourism Management 36, 221 - 33.

Weaver, D. & Lawton, L. (2014). Tourism Management.  Fifth Edition. Wiley: Milton, Queensand, Australia.

Wedell-Wellsborg, T. (2017). Are you solving the right problem? Harvard Business Review. https://hbr.org/2017/01/are-you-solving-the-right-problems. Accessed 23 June 2021.

Wei, W., Cole, S.T. & Chen, J.S. (2017). Tourist innovation in air travel.  Journal of Travel Research  23, 1 - 17.

Submission of assessment items

Special assessment requirements

To pass this unit, students must BOTH:

  • Obtain an aggregate score of 50% or more; AND
  • Attempt each assessment item

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Participation requirements

For Assessment item 1 - tourism policy development, students must attend the relevant tutorial to be eligible to submit a completed activity sheet for that tutorial.

For Assessment item 2 - group presentation, students must participate equitably in the preparation and delivery of their group's presentation to the satisfaction of the rest of their group. This will be signified by each student's name being listed on the submitted presentation.

Required IT skills

None

Work placement, internships or practicums

None

Additional information

Students should use the BGL Good Essay Guide (copy available on the Unit Canvas site) to assist developing, strcuturing, referencing etc., their work.