Introduction to Events and Tourism (11321.3)

Please note these are the 2023 details for this unit
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Introduction to Events and Tourism
Available teaching periods Delivery mode Location
View teaching periods On-campus
Online self-paced
 St Leonards, NSW
Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 1 - Undergraduate Introductory Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Tourism and events are major economic and employment drivers and contribute to vibrant communities, towns and cities across Australia and globally. This unit introduces tourism and events, combining both foundation concepts and theories underpinning its academic study, with a practical understanding of how the industry operates. You will learn how tourism and event professionals can contribute to the industry and build exciting and rewarding careers in the process. Current issues challenging the industry, including a global pandemic, climate change, sustainability and risk management more broadly are introduced. Finally, you will get an early understanding of later-year tourism and events units exploring event management and development, tourism economics, destination management and tourism communication.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Develop a conceptual and practical basis for the tourism and events industry in Australia and globally;
2. Apply interdisciplinary approaches to categorise the economic, social and environmental impacts of tourism and events;
3. Identify the structure and functions of the tourism and events industry, including industry sectors, the role of government, the role of competitive forces and innovations such as Airbnb and Uber; and
4. Describe and analyse different approaches to management in the tourism and events industry to address emerging issues such as risk management, sustainability, the Covid-19 pandemic and structural issues such as climate change.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9470 Introduction to Events and Tourism.

Assumed knowledge

None.
Availability for enrolment in 2026 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2025 St Leonards, NSW Semester 1 03 February 2025 On-campus Dr Mark Teoh
2025 Bruce, Canberra Semester 1 03 February 2025 On-campus Dr Mark Teoh
2025 Bruce, Canberra Semester 1 03 February 2025 Online self-paced Dr Mark Teoh
2026 Bruce, Canberra Semester 1 16 February 2026 On-campus Dr Mark Teoh
2026 Bruce, Canberra Semester 1 16 February 2026 Online self-paced Dr Mark Teoh
Not available

Required texts

Unit text book
This textbook is available via the UC library

  • Cooper, C. (2022). Essentials of tourism (4th ed.). SAGE Publications.

Recommended
These are not required but we recommend you consider these as additional sources.

  • Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2018). Events management: An introduction (2nd ed.). Routledge.

Submission of assessment items

Extensions & Late submissions

Artificial intelligence

Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit.

GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:

  1. the Unit Convener has authorised GenAI use for that assessment
  2. the student uses GenAI in the way that the assessment instructions allow
  3. the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.

Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.

The GenAI for StudentsLinks to an external site. Library Guide provides further information, including how to reference GenAI.

Special assessment requirements

To pass this Unit, students must both:

  • Achieve a mark of 50% or better; and
  • Attempt all assessment items (1,2 & 3)

All assessment items required to be submitted online must be submitted via the appropriate Canvas drop box. It is the student's responsibility to upload the correct and corresponding draft or assessment item to the right submission section. Assignments must be submitted in a format accessible to the assessor(s), as stated on the relevant canvas site. If the unit convener and/or tutor are unable to access a submission, a standard late penalty of 5% of the total marks possible for the task may be applied per day until the assignment is made accessible.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Assessment Item 3: Tourism / event pitch, will be undertaken in tutorials and you will need to attend your allocated tutorial to participate.

Required IT skills

none

Work placement, internships or practicums

None