Event Management (11320.2)

Please note these are the 2022 details for this unit
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Event Management
Available teaching periods Delivery mode Location
View teaching periods On-Campus
Intensive
 St Leonards, NSW
Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 3 - Undergraduate Advanced Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
This unit examines event management for tourism, cultural, business and special events. Topics to be covered include the planning and design of events, programming and marketing and communication strategies. Areas to comprehend include venue selection, speakers, bidding, registration, programming, scheduling, sponsorship and marketing. Focus will be given to the impact of events on the tourism industry.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Explain all the components and various roles involved in planning, organising, running and evaluating an event;
2. Apply the theory and skills necessary to professionally plan, organise and run a business event; and
3. Understand the importance of strategic planning for an event or festival, including monitoring and evaluating the impacts on the wider community etc.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

11322 Event Development

Corequisites

None.

Incompatible units

None.

Equivalent units

7016 Event Management

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2024 St Leonards, NSW Semester 1 05 February 2024 On-Campus Dr Tracey Dickson
2024 Bruce, Canberra Semester 1 05 February 2024 Intensive Dr Tracey Dickson
Not available

Required texts

All information on required readings and online activities are available via the Canvas site. These may be updated and added to throughtout the semester.. To develop your digitial literacy and research skills sufficient information is provided for you to access material online, such as through Google Scholar, and via the library 

Learner engagement

Lecture materials, readings, online activities and quizzes are available online from Week 1. This allows you to be flexible with your study time to fit around work, family and other commitments. However, don't be tempted to leave everything to the last minute, it rarely works out well!

Participation requirements

1. The 2-day intensive workshop provides time to network with students and other industry stakeholders to explore topics in-depth.

  • several industry experts will be presenting about their events and internship opportunties with them.

2. A key component of this unit is an internship/volunteering of 40-50 hours. This is an opportunity to:

  • develop your knowledge and skills in event management;
  • expand your networks within event management and
  • to reflect upon the nexus between event management theory and practice in preparation for your Pecha Kucha final assignment.

Required IT skills

Students are required to ensure they have the IT skills necessary to complete this unit and the Pecha Kucha assessment worth 55%.

Work placement, internships or practicums

Students must obtain and complete an internship/volunteering experience in event management of between 40 and 50 hours, preferably to be completed by the end of Semester. More detail will be presented during the Intensive/workshop and on Canvas.