Destination Management and the Visitor Economy (11210.3)

Please note these are the 2026 details for this unit
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Destination Management and the Visitor Economy
Available teaching periods Delivery mode Location
View teaching periods Online self-paced
On-campus
 Bruce, Canberra
St Leonards, NSW
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 2 - Undergraduate Intermediate Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
The unit explores the role of destination management organisations as a partner in the development and marketing of a destination to support the sustainable development of the destination's visitor economy.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify the forces driving tourism destination development at a regional, national and global level;
2. Discuss the roles of key stakeholders in, and the dynamics of, destination development;
3. Outline the composition and relative importance of visitor economy elements in tourism destinations; and
4. Apply theory and practice in researching effective partnerships in destination management and visitor economies.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline


Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

Good understanding of tourism and events theory and practice, and of the tourism system.
Availability for enrolment in 2026 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2025 Bruce, Canberra Semester 1 03 February 2025 Online self-paced Dr Dawa Wangchuk
2025 St Leonards, NSW Semester 1 03 February 2025 On-campus Dr Dawa Wangchuk
2026 St Leonards, NSW Semester 1 16 February 2026 On-campus Dr Dawa Wangchuk
2026 Bruce, Canberra Semester 1 16 February 2026 Online self-paced Dr Dawa Wangchuk
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Textbook

There is no set textbook for this Unit.

Instead, students are offered  a set of readings, most of which will be provided on the Unit Canvas site.  

The following (and the sources indicated for each module) are intended to provide a range of perspectives and approaches to the issues being considered. You do not need to read all the readings; specific references and other sources recommended for your use will be indicated in class presentations and discussions.

Select readings

ACT Government (2022) ACT Tourism Strategy 2023 - 30. ACT Government: Canberra, Australia.

Assaker G. (2014) Examining a hierarchical model of Australia's destination image.  Journal of Vacation Marketing 20(3), 195 - 210.

Ahmad N., Harun A., Khizar H. M. U., Khalid J. & Khan S. (2022) Drivers and barriers of travel behaviors during and post Covid-19 pandemic: A systematic literature review and future agenda.  Journal of Tourism Futures. doi 10.1108/JTF-01-2022-0023.

Australian Bureau of Statistics (2022) Australian National Accounts: Tourism Satellite Account 2021-22 Financial Year. Australian Government: Canberra, Australia.

Australian Chamber Tourism (2020) Tourism Restart Plan.  Australian Chamber: Sydney, Australia.

Australian Government (nd) Tackling Labour and Skills Issues in the Tourism & Hospitality Industries: A Guide to Developing Tourism Employment Plans.  Australian Government: Canberra, Australia.

Australian Regional Tourism Network (nd) The Guide to Best Practice Destination Management.  ARTN: Sydney, Australia.

Australian Trade & Investment Commission (2021) Domestic Tourism Forecasts 2021-22 to 2025-26. Australian Government: Canberra, Australia.

Australian Trade & Investment Commission (2022a) Tourism Forecasts for Australia 2022 to 2027. Australian Government: Canberra, Australia.

Australian Trade and Investment Commission (2022b) Tourism Investment Monitor 2022 - 21. Australian Government: Canberra, Australia.

Australian Trade & Investment Commission (2022c) Thrive 2030: The Re-imagined Vistor Economy.  Australian Government: Canberra, Australia.

Beech J. & Chadwick S. (2006) The Business of Tourism Management.  Prentice-Hall: Harlow: UK.

Beerli A. & Martin J.D (2004) Factors influencing destination image.  Annals of Tourism Research 31(3), 657 - 81.

Birgit P., Mike P. & Chung-Shing C. (2018) Needs, drivers and barriers of innovation: The case of an alpine community-model destination. Tourism Management Perspectives 25, 53 - 63.

Boniface B., Cooper R. & Cooper C. (2016) Worldwide Destinations: The Geography of Travel & Tourism. Seventh Edition. Routledge: Abingdon, UK.

Bruno A., Davis K. & Staib A. (2022) The Recovery of the Australian Tourism Industry. Reserve Bank of Australia: Canberra, Australia.

Campelo A., Aitken R., Thyne M. & Gnoth J. (2014) Sense of place: The importance of destination branding. Journal of Travel Research 53(2), 154 - 66.

Colmar Brunton (2016) Tourism and Hospitality Careers. Australian Trade Commission: Canberra, Australia

Destination Southern NSW (2022) Destination Management Plan 2022 - 2030. Destination Southern NSW: Sydney, Australia.

Dwyer L., Forsyth P. & Dwyer W. (2010) Tourism Economics & Policy. Channel View: Bristol, UK.

Edelheim J.R. (2015) Tourism Attractions.  Channel View: Bristol, UK.

Edgell D.L. Snr. & Swanson J.R. ( 2013) Tourism Policy & Planning: Yesterday, Today & Tomorrow.  Second Edition. Routledge: London, UK.

European Cities Marketing (2017) The Future of DMOs: The ECM Manifest. European Cities Marketing: Brussels, Belgium.

Goffi G, Cucculelli M. & Del Chiappa G. (2022) Tourism destination competitiveness in Italy: A stakeholder's perspectice. Tourism Planning & Development. doi 10.1080/21568316.2022.2160805.

Gonzalez V.M., Coromina L. & Gali N. (2018) Overtourism: Residents perceptions of tourism impact as an indicator of resident social carrying capacity - case study of a Spanish heritage town. Tourism Review 73(3), 277 - 96.

Graci S., Maher P.T., Peterson B., Hardy A. & Vaugeois N. (2021) Thoughts from the think tank: Lessons learned from the sustainable Indigenous tourism symposium. Journal of Ecotourism 20(2), 189 - 197.

Hartman S., Wielenga B. & Heslinga J.H. (2020) The future of tourism destination management: Building productive coalitions of actor networks for complex destination development.  Journal of Tourism Futures 3, 213 - 218.

Herrero C.C., Laso J., Cristobal J., Fullana-i-Palmer P. Alberti J. Fullana M., Herrero A., Margallo M. & Aldaco R. (2022) Tourism under a life-cycle thinking approach: A review of perspectives and new challenges for the tourism sector in the last decades. Science of the Total Envionment. dx.doi.org/10.1016/j.scitotenv.2022.157261.

Islam M. W., Ruhannen L. & Ritchie B.W. (2018) Adaptive co-management: A novel approach to tourism destination governance? Journal of Hospitality & Tourism Management 37, 97 - 106.

Jamal T. & Robinson M. (Eds.) (2009) The SAGE Handbook of Tourism Studies. Sage: London, UK.

Lever G. & Hicks J. (2018) A Call to Arms to the Tourism Industry in Support of People with Disability. Discussion Paper. Sparrowley Group: Sydney, Australia.

Nielson N. & Wilson E. (2012) From invisible to Indigenous-driven: A critical typology of research in Indigenous tourism. Journal of Hospitality and Tourism Management  9, 1 - 9.

NSW Government (nd) Destination Management Planning. NSW Government: Sydney, Australia.

NSW Government (2022) NSW Visitor Economy Strategy 2030. NSW Government: Sydney, Australia.

Page S.J. (2015) Tourism Management. Fifth Edition. Routledge: London, UK.

Page S., Yeoman I., Munro C., Connell J. & Walker L. (2006) A case study in best practice - Visit Scotland's prepared response to an influenza pandemic.  Tourism Management 27, 361 - 93.

Pearce D.G. (2014) Towards an integrative conceptual framework of destinations. Journal of Travel Research 53(2), 141 - 53.

Queensland Government (2020) Welcome to the Year of Indigenous Tourism 2020. Queensland Government: Brisbane, Australia.

Russo A.P. & Richards G. (2016) Reinventing the Local in Tourism: Producing, Consuming & Negotiating Place. Channel View: Bristol, UK.

Scott N., Baggio R. & Cooper C. (2008) Network Analysis & Tourism: From Theory to Practice.  Channel View: Bristol, UK.

Sigala M. (2020) Going back to places but no going back: Why the opening of regional tourism can give us a pre-taste of the next normal for tourism.  Travel Daily News. 17 June 2020, pp 16 - 19.

SkillsIQ (2018) Tourism, Travel & Hospitality Industry Referenece Committee Industry Skills Forecast 2018.  SkillsIQ: Sydney, Australia.

Son I.S., Krolikowski C., Rentschler R. & Huang S. (2022) Utilizing events for placemaking of precincts and main streets: Current state and critical success factors.  Event Management 26, 223 - 235.

Tourism Australia (2022a) Accessible Tourism. Access at: www.tourism.australia.com.

Tourism Australia (2022b) Indigenous Update. Tourism Australia: Sydney, Australia.

Tribe J. (2016) Strategy for Tourism. Second Edition.  Goodfellow; Oxford, UK.

UNWTO (2018) Overtourism: Understanding & Managing Tourism Growth Beyond Perceptions. UNWTO: Madrid, Spain.

Weaver D. & Lawton L. (2014) Tourism Management. Fifth Edition. Milton: Australia.

Submission of assessment items

Special assessment requirements

To pass this Unit, you must BOTH:

  • Achieve a mark of 50% or more; and
  • Submit every assessment item.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Learner engagement

Optional drop in sessions are offered for this online unit.  These provide opportunities to meet other students, your lecturer and to raise and discuss any issues with the Unit presentations, materials or assignments.

Students are strongly encouraged to attend and participate in the drop in sessions offered.

Participation requirements

Assessment item 2 (Group Presentations) will require students to be part of a group to develop and submit their Group Presentation.

Required IT skills

None

Work placement, internships or practicums

This Unit involves Work Integrrated Learning.

The major assessment items for this Unit require you to develop a realistic means of evaluationg and address gaps / opportunities in your destination's new tourism strategy, based on desk research on your destination, current and previous destination strategies and other relevant materials..

Next step

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