Destination Management and the Visitor Economy (11210.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Flexible
| UC - Canberra, Bruce
UC - TAFE NSW Northern Sydney, St Leonard's
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Demonstrate understanding of the forces driving tourism destination development at a regional, national and global level;
2. Discuss the roles of key stakeholders in, and the dynamics of, destination development;
3. Knowledge of the composition and relative importance of visitor economy elements in tourism destinations;
4. Apply theory and practice in researching effective partnerships in tourism destination visitor economies; and
5. Communicate theory and practice in destination development and its links to the visitor economy.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites11321 Introduction to Events and Tourism.
Assumed knowledgeGood understanding of tourism and events theory and practice, and of the tourism system.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||Flexible||Mr Brian Weir|
|2022||UC - TAFE NSW Northern Sydney, St Leonard's||Semester 1||07 February 2022||On-Campus||Mr Brian Weir|
|2023||UC - Canberra, Bruce||Semester 1||06 February 2023||Flexible||Mr Brian Weir|
|2023||UC - TAFE NSW Northern Sydney, St Leonard's||Semester 1||06 February 2023||On-Campus||Mr Brian Weir|
There is no set textbook for this Unit.
Instead, we will use a set of readings, most of which will be provided on the Unit Canvas site.
However, these are only a selection from a vast literature on the topic, and you are strongly encouraged to undertake further research yourself to identify additional material of use in this Unit.
Note - Tribe (2016a) The Economics of Recreation, Leisure & Tourism - there is also a 2020, Sixth Edition you may find useful. This Tribe book is also used in 11324 Tourism & The World Economy.
Assaker G. (2014) Examining a hierarchical model of Australia's destination image. Journal of Vacation Marketing 20(3), 195 - 210.
ACT Government (2014) Tourism 2020: Growing the Visitor Economy 2014 - 20. ACT Government: Canberra, Australia.
ACT Government (2020) Framework for Recovery of the Visitor Economy. ACT Government: Canberra, Australia.
Australian Chamber Tourism (2020) Tourism Restart Plan. Australian Chamber: Sydney, Australia.
Australian Government (nd) Tackling Labour and Skills Issues in the Tourism & Hospitality Industries: A Guide to Developing Tourism Employment Plans. Australian Government: Canberra, Australia.
Australian Regional Tourism Network (nd) The Guide to Best Practice Destination Management. ARTN: Sydney, Australia.
Beech J. & Chadwick S. (2006) The Business of Tourism Management. Prentice-Hall: Harlow: UK.
Beerli A. & Martin J.D (2004) Factors influencing destination image. Annals of Tourism Research 31(3), 657 - 81.
Boniface B., Cooper R. & Cooper C. (2016) Worldwide Destinations: The Geography of Travel & Tourism. Seventh Edition. Routledge: Abingdon, UK.
Campelo A., Aitken R., Thyne M. & Gnoth J. (2014) Sense of place: The importance of destination branding. Journal of Travel Research 53(2), 154 - 66.
Colmar Brunton (2016) Tourism and Hospitality Careers. Australian Trade Commission: Canberra, Australia.d'Angella F., De Carlo M. & Sainaghi R. (2010) Archetypes of destination governance: A comparison of international destinations. Tourism Review 65(4), 61 - 73.
Deloitte (2020) Covid-19 Recovery for the Tourism Sector. Deloitte Access Economics: Sydney, Australia.
Dente B. (2014) Towards a typology of local development policies & programmes. Local Economy 29(6 - 7), 675 - 86.
Dwyer L., Forsyth P. & Dwyer W. (2010) Tourism Economics & Policy. Channel View: Bristol, UK.
Edelheim J.R. (2015) Tourism Attractions. Channel View: Bristol, UK.
Edgell D.L. Snr. & Swanson J.R. ( 2013) Tourism Policy & Planning: Yesterday, Today & Tomorrow. Second Edition. Routledge: London, UK.
Edwards, J. (2020) The Costs of Covid: Australia's Economic Prospects in a Wounded World. Lowry Institute Australia: Melbourne, Australia.
Edwards D., Dickson T.J., Griffin T. & Haylar, B. (2010) Tracking the urban visitor: Methods for examining tourists spatial behaviour and visual representations. In: G. Richards & W Munsters (eds.) New Perspectives on Cultural Research. CABI: Wallingford. p 104 - 114.
European Cities Marketing (2017) The Future of DMOs: The ECM Manifest. European Cities Marketing: Brussels, Belgium.
Gonzalez V.M., Coromina L. & Gali N. (2018) Overtourism: Residents perceptions of tourism impact as an indicator of resident social carrying capacity - case study of a Spanish heritage town. Tourism Review 73(3), 277 - 96.
Gossling S., Scott D. & Hall C.M. (2020) Pandemics, tourism and global change: A rapid assessment of Covid-19. Journal of Sustainable Tourism DOI: 10.1080/09669582.2020.1758708.
Haylar B., Edwards D., Griffin T. & Dickson T.J. (2009) Inside the triange: Images of a Capital. In G. Richards & W. Munsters (eds.) City Tourism: National Capital perspectives. CABI: Wallingford. pp 77 - 94.
Islam M. W., Ruhannen L. & Ritchie B.W. (2018) Adaptive co-management: A novel approach to tourism destination governance? Journal of Hospitality & Tourism Management 37, 97 - 106.
Jamal T. & Robinson M. (Eds.) (2009) The SAGE Handbook of Tourism Studies. Sage: London, UK.
Knowledge Transfer Services (nd) The Guide to Best Practice Destination Management. Australian Regional Tourism Network: Sydney, Australia.
McKinsey & Company (2020) A Global View of How Consumer Behavior is Changing Amid Covid-19. McKinsey & Company: Sydney, Australia.
NSW Government (2018) Visitor Economy Industry Action Plan 2030. Department of Industry, NSW Government: Sydney, Australia.
NSW Government (nd) Destination Management Planning. NSW Government: Sydney, Australia.
Page S.J. (2015) Tourism Management. Fifth Edition. Routledge: London, UK.
Page S., Yeoman I., Munro C., Connell J. & Walker L. (2006) A case study in best practice - Visit Scotland's prepared response to an influenza pandemic. Tourism Management 27, 361 - 93.
Pearce D.G. (2014) Towards an integrative conceptual framework of destinations. Journal of Travel Research 53(2), 141 - 53.
Russo A.P. & Richards G. (2016) Reinventing the Local in Tourism: Producing, Consuming & Negotiating Place. Channel View: Bristol, UK.
Scott N., Baggio R. & Cooper C. (2008) Network Analysis & Tourism: From Theory to Practice. Channel View: Bristol, UK.
Sigala M. (2020a) Going back to places but no going back: Why the opening of regional tourism can give us a pre-taste of the next normal for tourism. Travel Daily News. 17 June 2020, pp 16 - 19.
Sigala M. (2020b) Tourism and Covid-19: Impacts and implications for advancing and resetting industry and research. Business Research 117, 312 - 21.
Singh T.V. (2015) Challenges in Tourism Research. Channel View: Bristol, UK.
SkillsIQ (2018) Tourism, Travel & Hospitality Industry Referenece Committee Industry Skills Forecast 2018. SkillsIQ: Sydney, Australia.
Thomas E. (Ed.) (2009) Managing Regional Tourism: A Case Study of Yorkshire, England. Great Northern Books: Ilkley, UK.
Tribe J. (2016a) The Economics of Recreation, Leisure & Tourism. Fifth Edition. Routledge: London, UK.
Tribe J. (2016b) Strategy for Tourism. Second Edition. Goodfellow; Oxford, UK.
UNWTO 2018) Overtourism: Understanding & Managing Tourism Growth Beyond Perceptions. UNWTO: Madrid, Spain.
VisitCanberra (2020) Destination Marketing Strategy 2021. ACT Government: Canberra, Australia.
Weaver D. & Lawton L. (2014) Tourism Management. Fifth Edition. Milton: Australia.
White R. (2005) On Holidays: A History of Getting Away in Australia. Pluto Press; North Melbourne, Australia.
Zach F. (2012) Partners and innovation in American Destination Management Organizations. Journal of Travel Research 51(4) 412 - 25.
Submission of assessment items
Special assessment requirements
To pass this Unit, you must BOTH:
- Achieve a mark of 50% or more; and
- Submit every assessment item.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Required IT skills
Work placement, internships or practicums
This Unit involves Work Integrrated Learning.
The major assessment items for this Unit require you to develop a realistic destination management plan for your destination, based on desk research on your destination, previous destination management plans and other relevant materials..
- Semester 1, 2022, Flexible, UC - Canberra, Bruce (206277)
- Semester 1, 2022, On-Campus, UC - TAFE NSW Northern Sydney, St Leonard's (206279)
- Semester 1, 2021, On-Campus, UC - TAFE NSW Northern Sydney, St Leonard's (202700)
- Semester 1, 2021, Flexible, UC - Canberra, Bruce (204013)
- Semester 1, 2020, On-Campus, UC - Canberra, Bruce (197607)
- Semester 1, 2020, On-Campus, UC - TAFE NSW Northern Sydney, St Leonard's (197606)