Service Management (11184.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Flexible
| UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 1 - Undergraduate Introductory Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Identify the unique challenges involved in managing services;
2. Recognise issues in key service businesses;
3. Analyse the various components of the 'services marketing mix' as well as key issues required in managing service quality; and
4. Discuss the consequences of a service perspective for managing a business and organisation.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 2||02 August 2021||Flexible||Dr Marjan Aslan|
|2022||UC - Canberra, Bruce||Semester 2||01 August 2022||On-Campus||Dr Marjan Aslan|
Lovelock, C.H., Patterson, P.G. and Wirtz, J. (2014) "Services Marketing – An Asia-Pacific and Australian Perspective", 6th Edition, Pearson Education Australia, Sydney
Submission of assessment items
Special assessment requirements
It is essential that the students come prepared for workshops by listening to the pre-recorded lectures and by reading designated chapters and online content. We will focus on Assignment #1 and #2 during the workshops. Please note that to be able to complete the assignments for this unit, you need to attend the workshops, read the required readings, and listen to the pre-recorded lectures.
Please bear in mind that to be able to complete your assignments you must attend the workshops.
The pre-recorded lectures for this unit will contain elaborate briefing on the key theories/topics on service management, service delivery and service design. The workshops will facilitate conceptual reflection and learning through sharing. The workshops will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for the workshops by listening to the pre-recorded lectures and by reading designated chapters for workshops. Students are also required to actively participate in problem-solving, critical thinking, hands-on activities and discussions during the workshops.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviours that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attendance at every class, being to class on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- actively participating in class discussions,
- Asking thoughtful questions, sharing ideas,
- listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution.
- Regularly checking and reading announcements sent by the unit convener and/or the tutor on the Canvas (UCLearn) site.
Required IT skills
Work placement, internships or practicums
The students will develop the ability to put service management theories into practice by focusing on a real or a hypothetical service organisation, doing root cause analysis, and providing recommendations for improvements in services.